CONTENT

POST IN YOUR GROUP, AND TEXT, FULL CAMPAIGN!

Goal: To change up standard Boo Bags! But you can offer those too! It's up to you, or offer Boo Boxes to start, then Boo Bags to everyone that missed the deadline 🍂

*You can also work promoting Boo Boxes, or Boo Bags into other campaigns this month if you choose

ONE DAY SALE

Goal: To snag a couple orders before they spend their whole paycheck after the first!

Taking Orders:
You can have them text or email you with their orders if you want to take them directly, or you can set up a 15% discount code called TACODAY and send them the code in an auto response with Project Broadcast.

Text Verbiage:
🌮 Happy National Taco Day, NAME!
Today only, take 15% OFF anything that touches your taco 🤣 Toys, enhancements, lubes, it's all up for grabs!
Reply with the word SPICY to get your code, and shop before midnight!

Reply:
YAAAAA!!! Spicing things up today 🌶️ My site is www.yoursite.com, just use the code SPICY to get your 15% off! I'll keep an eye out for your order, and I can't wait to see what you pick! Any questions, let me know!

There's also an email you can shoot out as well (it's up to you whether you do one or both)

Optional Email and some steps (build those skills):

👀 Always read the pasted email, because you will need to make some edits, insert buttons, possibly update the ordering and discount details. Subject and preview lines are always being copied to so you can paste them where they need to go!

When you paste your email, you will need to add a BUTTON to the bottom:

1. Label it TREAT YOUR TACO
2. Then you can insert a link... if you want to automatically apply the discount code for your customers, you can go into the discount you created (in Shopify) and click on the "Promote" button, then "Get Shareable Link"
   If you put this link into the button link area, it will apply the discount code for them.
3. This button will send them to your home page, but if they add to cart, the discount will be there.
   

MORE ADVANCED
You can also link a discount code, AND send them to a specific collection (so you send them to browse a specific collection, which can increase purchases). You need the shareable discount link AND the link to whatever collection you want to send them to (so for this email, it would make sense to send them to something like your Clitoral Toy Page, so go to that page on your site, and copy that URL)

Example:

DISCOUNT LINK: https://www.lucyheinen.com/discount/TACODAY
CLITORAL LINK: https://www.lucyheinen.com/collections/clitoral

Combine them in this order and add:

https://www.lucyheinen.com/discount/TACODAY?redirect=/collections/clitoral

This will take anyone directly to the Clitoral Section on your site, and apply the discount code. Always test it yourself, and whole order discounts will show at the bottom of the cart 💸 You can also use this hack to create a collection just for one email (in this case, you could create a collection with your top 10 "Taco Picks" and link to that!)

GROUP POP UP LINGERIE SALE

Goal: To sell some Halloween specific lingerie pieces (and/or) move some inventory pieces that you already have with Halloween costume inspiration. This time of year is all about dress up, so get creative, and share just this once as a sale, but if you want, you can also keep plugging "sexy spooky nights" all month long 😉

Go to your distributors site, and type in Halloween Lingerie (ECN has lots). You can also choose not to go the costume route, and post some cute pieces you'd like to carry, and update the fun costume ideas with some of those pieces that will work! You can also save the costume ideas, and just post them throughout the month!

POST
(include your template lingerie pic)

Help me pick which lingerie pieces I need for Halloween! 🎃 Which ones are your fave?!

REPLY
(include the lingerie pic & size chart)

Hi <insert first name>! Thanks for helping me decide which halloween pieces I should have! I’m placing my order for them this week & I’d love for you to be one of the first to try out the lingerie 🙂 For helping me pick these out, I’d love to give you a discount on them.

1 for $
2 for $
3 for $

#’s ____, _____ and _____ were the ones you mentioned you liked. Which ones would you like me to order for you?

ONCE SHE REPLIES:

Perfect! Before I order these for you, is there anything else you’d like 15% off?

<insert catalog/website link>

VALUE ADD EMAIL #1

Goal: To add value, provide sexual health education, and put you in front of your customers in a non-sales way... and hopefully, maybe still get a sale or two 🙌

Topic:
Tonight’s Game Plan: 7 Easy Moves for Amazing Sex

*Make sure you EDIT and READ the email. The Subject line and preview texts are included in the copy paste. You can add fields like "First Name" through the email editor, and add BUTTON that links to an appropriate collection or product

QUICK POP UP SALE

Goal: 🍰 Promote flavored products and fun foreplay while offering a small discount (the more they buy, the more they save)

Post in your group, and you can also text to your "Gives A Shit List" (the ones that are cool with hearing from you regularly!) For extra promotion, there's graphics for multiple flavored products (all brands) you can post throughout the day, or share a view only link as a mini flavored flipbook.

MAKE SURE TO EDIT THE GRAPHICS to only include one of each type, and update any products based on what you are hoping to sell!

Included in the graphics:
(Remember, pick one as your lubricant, one as your enhancement, etc)

• Jo Flavored Lubricant
• Euforia Sweet Maple
• Exsens Lubricant
• O Enhancement Cream
• Exsens Arousal Gel
• Great Head
• Whipped
• Dark Chocolate Body Paint
• Honey Dust
• Sweetums Wipes

FUN BOOSTER POST:
Happy National Dessert Day 🧁
Let's have a little fun... What flavor should never ever be a lube?!

SALE POST:
(the National Day Pic, and the pricing pic)

It’s National Dessert Day… time to turn yourself into a snack. 🍓🍫
Here's to craveable flavors, zero crumbs.

Treat yourself to something sweet, and save! Interested? Drop your fave dessert below and I'll shoot you a fun flavored menu 😉

OPTIONAL TEXT:

Happy Dessert Day NAME! 🍫 It's the perfect time to turn yourself into a snack, and enjoy a sweet (but safe) treat! All fun flavors are up for grabs today, with a cherry on top (some extra sweet savings).

Want the full menu of craveable flavors? Just reply with the word DESSERT, today only!

15% OFF SITEWIDE SALE EMAIL

Goal: To capture sales from your email list, and stay in front of them. If you are tapping the same people in your group, and by text, remember everything is optional, but is hitting right after the 15th payday 😉 The email says no minimum, but if you would like to set one at $50 or $100, you absolutely can, just be sure to edit the email text.

SEND THE SALE ON FRIDAY
SEND THE REMINDER ON SUNDAY

Before Sending, create a discount code:

1. Go into Discounts
2. Click Create Discount
3. Click Amount off Order
4. Create FALL15 as your Code
5. Percentage 15%
6. Leave All Customers
7. If you would like a minimum, click Minimum Purchase and enter it
8. No maximum uses (so leave unchecked)
9. Combinations (leave unchecked)
10. Set the end date to MONDAY at 3AM (this makes sure all time zones have until midnight)
11. SAVE and then hit promote and Get A Shareable Link. Copy this, because you will use it in your email so that the discount code automatically applies.

*Make sure you EDIT and READ the email. The Subject line and preview texts are included in the copy paste. You can add fields like "First Name" through the email editor, and add BUTTON that links to an appropriate collection or product

VALUE ADD EMAIL #2

Goal: To add value, provide sexual health education, and put you in front of your customers in a non-sales way... and hopefully, maybe still get a sale or two 🙌

Topic:
💦 Make Shower Time Sexy and Steamy!

Suggested Products:
You can mention in the email and link the text to the product or create a collection and link the email to that directly for easy shopping, see steps under DISCOUNT LINK LIKE A PRO

• Wave Shower Head
• Velvet Curve (or suction toy)
• Silicone Lubricant
• Body Oil (like Exsens or Dew)
• Small Clitoral Vibe
• pH Wash or Shower Gel

*Make sure you EDIT and READ the email. The Subject line and preview texts are included in the copy paste. You can add fields like "First Name" through the email editor, and add BUTTON that links to an appropriate collection or product

SALES AND GROUP ENGAGEMENT

Goal: To snag some quick sales, create excitement and energy in your group!

*If you still have Boo Bags, or left over materials for Boo Boxes, you can promote those as well (just create the Boxes yourself 👻)

PREP:
Before you do this, make a list of the products & quantities you want to have in this sale. You can grab from your inventory or find things on the wholesalers websites, you can also check their sale pages!

🎃 Here are some other materials you will need for this sale:

• Halloween themed bucket, cauldron, bag, etc.
  This is where you’ll be pulling out the prizes for those who buy ___ amount of products during the sale. You can find these anywhere! Walmart, dollartree, hobby lobby, etc. Scroll down for pics of options from dollartree & wallmart
• Paper for making your product list, prize slips, and for the #’s on the popsicle sticks
• Popsicle sticks
• Prizes

Here's some Prize Suggestions:

• 🎃 10% off a toy
• 🎃 Travel pack (sample)
• 🎃 Travel coochy (0.5 bottle)
• 🎃 Full size product from sale page
• 🎃 15% off lingerie/halloween costumes
• 🎃 Fall swag
  (literally anything fall related: can be cute things from the dollartree like decorations, scarfs, candles, etc. Some wholesalers also have halloween themed products-definitely worth taking the time to check it out!)

OPTIONAL PREP:

If you have Project Broadcast, set up a KEYWORD like FASTESTFINGERS with a short easy reply like "So excited you are interested in Fastest Fingers! I will shoot you a reminder an hour before I go live on _______ @ __pm 🎃"

Then you can use that keyword to text everyone a reminder, and use for follow up if you choose!

ADVERTISE:

Give clients NO MORE than 48 hours notice. It creates a sense of urgency to make sure to watch and then they don’t forget about it! Even 24 hours is plenty. Doing these on Wed/Thurs is popular, as most people get paid on a Fri, but choose a date that works for you.

Update your Group Cover Photo, and then post to tell them about the event, you can also do a quick live explaining the event.

POST:

🎃 HALLOWEEN FASTEST FINGERS
$20 PRODUCTS FOR ALL MY FAVE GHOULS!

Join me LIVE here in this group on ____________ @ __pm for a super fun, fast paced Halloween themed event where all your faves will be a flat $20 🧡🍂

Invoices will go out right after the event, and you'll have 48 hours to pay! Plus you know there's gonna be prizes!

Want a reminder before I go live?! Text me the word FASTESTFINGERS to 000-000-0000 and I'll send you a reminder before it starts! 👻

REMINDER POST:
(with a selfie or something fun)

Don't forget about Fastest Fingers happening TONIGHT 🧡🍂 $20 Faves, prizes and fun! Live right here!

Who is joining me?

If you're worried you'll miss it (and because FB sucks at notifications)... you can still text me the word FASTESTFINGERS to 000-000-0000 and I'll send you a reminder!

THE LIVE!

Go live & remind everyone that every product is $20 (or whatever price point you picked) & how they get prizes! Watch the video for more details!

You’re going to do great! You’ve got this!

FOLLOW UP

Once you’re done going live, you’ll want to start tracking what people have ordered through the comments. Once you’re done, message your clients this:

Thanks for joining me during the Fastest Fingers Sale! Here’s everything I have down for you 🎃 Did I miss anything?

If they did not claim 5 items & confirmed that you didn’t miss anything, respond:

Great! You’re only ___ away from getting a prize pull from the cauldron/halloween basket!

Would you like to add anything on?

After she sends you a list of additional products or says no thank you, respond:

Sounds good 🍂 Before I email the link, is there anything else you’d like 15% off?

<insert catalog link>

Once she replies, respond with:

Ok! I’ll have your invoice to you in just a sec. Let me know if you don’t get it within 10 minutes 🙂

*If you don’t already have her mailing/email address, make sure you get that as well

You can send them an emailed invoice, or send them a list and their total if you prefer to take payment via Venmo, Zelle, etc, then you can send them the emailed receipt.

WRAPPING UP & PULLING WINNERS:

• We gave them 48 hours to pay, so check in with Customers that haven't paid as you get close to the cut off
  
  Hey NAME! I have your invoice for Fastest Fingers! I will be drawing prizes soon! Don't forget to pay your invoice so you're included! If you have any questions, or issues with payment, let me know 🧡
  
  
• OPTIONAL... send a text to the FASTESTFINGERS list and see if there's anyone else that needs to get in on it, even if they missed the live (why not!)
  
  Hey my Fastest Finger ladies! 🍂 Some of you have wrapped up your invoices, some of you haven't, and some of you haven't started! If you are interested in snagging some $20 Faves, there's still time, just shoot me a text so I can loop you in!
  

Once all invoices have been paid, it’s time to pull the winners! You’ll do another live video to announce what everyone’s prizes are. You’ll want to do this before mailing out the orders as people will add on!

ENGAGEMENT TEXT

Goal: To connect with your customers and increase engagement 🎃

Happy Halloween NAME! 🎃
Just wanted to send some love to my ghouls so you get at least a little sugar today 🍫😆 Plus this is one of my favorite days all year, so if you or the crew get dressed up, you know I'm gonna want pictures!

👻 Have the best, safest spooky (and maybe a little sexy) night