DECEMBER

MARKETING CONTENT

DON'T FEEL LIKE YOU NEED TO DO EVERYTHING!
Do what feels right for you, and the number of customers you have. This is a buffet, so you have options for the sales you run! It's more about giving you choices!

Also make sure you check for NAME and make edits as needed! You can copy paste, or use as inspiration to do your own thing 😉

Working in batches? Save your place by clicking on a grid and it will highlight and flag it 🚩

ACCESS THE CALENDAR

SALES

SEXY STOCKINGS

SUGGESTED DATE: Anytime before the 15th

You can also tweak these to "Winter Wonderland" Bags. instead of stockings, find cute winter bags like these Buffalo Plaid Bags and adjust verbiage as needed! You can call them things like "Let It Snow" "Snow Snow Oh" "Frost My Flakes" and "Winter W-Oh-nder Land"

SEXY STOCKINGS & WINTER GRAPHICS

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STEPS & INFO

These are a great way to move stock on hand, and do something fun for your customers. They are also great to market to men, especially if they are ready to go, stocking and all ❤️

STOCKINGS:
When you give them nice stockings, it's totally okay to work them into the price! Check sizing based on your offerings.

POST

POST:

Take a selfie holding 1-2 Xmas stockings (fill it with products so it looks full) & post it in your group or socials with this verbiage:

MYSTERY STOCKINGS ARE HERE!
These always sell out super fast so don’t wait to get yours!

🎅 Jingle My Bells stockings: $39 bucks 

🎅 Dashing Through the O’s stockings: $69

🎅 Trim My Tree stockings: $149 (up to $250 in goodies!)

🎅  Santa Came Tonight stockings: $249 (up to $399 in goodies)!

How to order:
Share which one you'd like 👇
& I'll message you 🙂

REPLY:

(update to how you want to collect orders)

So excited you want a Sexy Stocking! I have you down for the $___ one! 🎄 Do you want to do Venmo, Zelle, or Paypal?

MORE!

SECOND POST:

I have a couple of unclaimed Sexy Stockings! They were packed up and ready to go 😭🎄

1 x Dashing Through the O's
($69, Value up to $100)

2 x Trim My Tree
($149, up to a $250 Value)

1 x Santa Came Tonight
($249, up to a $399 Value)

These are a great gift, or a fun way to treat you and a partner (or yourself). I can peek and make sure it will be a good fit for you, solo or with someone special 👀

Message me or comment to claim!

FOLLOW UP:

Hey babe! Did you still want your Sexy Stocking? It's ready for you, I just need to get it shipped! 💕



CHRISTMAS (OR THANK YOU) CASH

SUGGESTED DATE: Anytime in Dec, you could also do it at the beginning of Jan

This is a way to reward your customers for shopping with you all year long, it's a great thank you! for the end of the year, and if you make it expire before the 1st, it's a good way to get some year end sales.

DEPENDING ON HOW YOU DO THIS, YOU ARE TAKING A RISK
However it usually works out in your favor. There are a few options below, just be aware that anytime you offer "Cash" to spend, there's a chance they will use the cash, and not go above it which puts the cost of products on you, so choose the option you are comfortable with.

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OPTION 1

HIGH RISK
... but the biggest Thank You

Offer the Christmas Cash, no strings attached based on their overall spend with you in 2025. Select a % you are comfortable with, and you can always have a cap.

Example (Shopify)

  1. Go to Analytics
  2. Then to Reports
  3. Search Sales by Customer Name
  4. Change the date range to Year To Date
  5. Hit the ... top right to Export
  6. Export as a CSV

You will need to message each customer with their dollar amount, BUT it will also be 100% personal to them, and that can go a long way.

Suggestion: Offer a minimum of $10, and then consider maybe 5% of their overall spend, up to a set dollar amount.

If you want them to shop on your site, offer to turn it into a coupon code (end of the text). If you don't, just tweak that part to ask if they want it!

*Send with a Holiday Family Pic or Selfie

OPTION 3

MEDIUM RISK
...but it's not personalized

Just offer them a flat $10 to spend with you. You don't base it on their overall spend, unless you want to offer a higher amount to your top customers that you feel pretty confident will spend more.

Most products are over $25, so you shouldn't lose money, and the hope is that the order is larger. However $10 isn't a very big incentive on a large order, so it makes less sense for them to use it, the more they want.

That's where sometimes offering a higher amount comes with more risk, but more than likely (overall) greater reward.










*Send with a Holiday Family Pic or Selfie

OPTION 2

LESS RISK
... but it feels more like a normal sale

Offer the Christmas Cash based on overall spend, but give them an order minimum.

Here's an example, make the math for for you. Remember, this is also a thank you, not just a deal, so they might seem high, but the goal is the spend more than they "get"

So if they spent:

Over $1000
Give them $50 off a $125 Order

Over $500
Give them $35 off a $100 Order

Over $250
Give them $30 off a $100 Order

Under $250
Give them $20 off a $100 Order




*Send with a Holiday Family Pic or Selfie

SANTA SLIPPED UP

SUGGESTED DATE: Between Dec 27th and 29th

Go after some orders at the end of the month to put a bow on your year! Especially if you are saving the Christmas Cash for the New Year. Plus this is a fun "theme" for a quick and easy Pop Up. Add as much follow up as you choose. For this sale, we are sharing scripts for TWO blasts, and then some follow up to the customers who are interested. I'm also NOT sharing follow up! Talk to them, and keep it casual, literally just ask if they wanted to use their coupon, and remind them when it expires (maybe do the 2nd, since the 1st is a payday if they are tapped)!

YOU CAN STILL DO IT AFTER THE MEGA PARTY, remember... 95% of your customer based probably didn't participate 😉

SANTA SLIP UP GRAPHICS

(there's four sets of graphics, use the one you like! Some are nice, some are funny, since this sale is supposed to be fun, and it keeps it light. The reality is that a lot of women don't get spoiled at Christmas, and it can hurt, so bringing some humor can help!)

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TEXT

WHAT TO OFFER:
Tweak to work for you, but 20% off a $100 or more purchase is a great discount (if you did something similar for Christmas Cash, change it. Or let them do both)

Set up the discount code: SANTASLIPUP on your store, and then you can copy the shareable link to include in your reply.

TEXT:

I hope you had an great Holiday NAME, or at least enjoyed some time off! 💕 I wanted to check in, in case Santa Slipped Up this year 🤣

If you didn’t get what you really wanted (or you’re sitting on gift cards galore), you know I have you covered!

I have a special Coupon for anyone that deserves some extra spoiling! Do you want it?

*You can set up an auto reply if you want, but keep in mind every now and again it pays to do it by hand and increase the "human" factor

POST

POST:

How were your holidays loves?! 💕
I hope everything was Merry and Bright... but I also know, sometimes Santa Slips Up 🤣

Maybe you:

  • Unwrapped socks instead of spice
  • Got gift cards and “Christmas cash” burning a hole in your pocket
  • Handled everyone else’s wishlist and forgot your own

Time for a “Santa Slipped Up” pop-up sale 🎁 Because everyone should feel spoiled, even if we have to do it ourself 🙌

Want the coupon?! Give me a wave below!








EMAIL & MORE

EMAIL:

Shoot out an email (or two!) Especially if you don't double dip on the texts. People MISS STUFF. Stop sweating unsubscribes!

TEXT #2:

Every now and again, after reaching out to people about it, and gaining interested, I will just send out my website with the Coupon Code, because why not! Maybe it will snag some of the people that want a discount, but really don't want to reach out.

Whether Santa Slipped Up or not, time is running out to save sitewide NAME 🎄💕 In case you missed it, treat yourself to 20% off all your goodies over a hundred!

➡️ Head to: www.YOURSITE.com
➡️ Use Code: SantaSlipUp

But only until ___________!






GROUP ENGAGEMENT

HOST A VIRTUAL WHITE ELEPHANT PARTY

WHITE ELEPHANT PICS (2 options)

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PREP

Virtual White Elephant Parties are a fun way to move inventory (& still works great if you have to order things too!). For this fun event, you’ll want to do a little prep.

And you'll need dice! Or some way to randomly pick numbers!

  1. What price point do you want to offer gifts? 

  2. What products do you want to include? If you’re doing a $20 buy in, I recommend offering products that are $20-28 RETAIL (so make sure you’re at LEAST profiting 50%)

  3. Once people pay, gather the products, wrap them, write the category type & retail value on the present (see pic for example). This makes it fun during the live.

  4. Once people pay, write everyone’s name down on a sticky note. 1 sticky note per present. So if 1 person buys 1 present, she gets her name written down on 1 sticky note. If 1 person buys 3 presents, she gets her name written down on 3 sticky notes. 

  5. Pick a day to go Live in your VIP Group. You need need much lead time!

  6. For easy ordering, create a White Elephant product in your store, and invoice them by email, or you can take the orders direct
POST

TO YOUR WALL & GROUP:

For the 1st time ever, I'm having a virtual Winter White Elephant Party on ______! I love doing these with friends at parties & can't wait to do it with those in this group ❄️ Different gifts include some of the most loved bath/body, foreplay, & toys-each gift is worth up to 179 💕 If you're a little competitive like me, you'll have fun stealing gifts from others & try to get the best one 🤣

If you've never played before, no worries! I'll explain it all before the event Wanna play along? You'll need to claim your spot before ______ night so I can get all the gifts ready before the event!

How to claim your spot: share 👇 how many gifts you'd like & I'll get them ready!

REPLY:

Once they comment, react & reply “you got it, sending you info!”. Every time you or someone comments, this bumps your post in the newsfeed so more people see it. At some point on the thread, use the @everyone feature & say, “I’m getting the White Elephant ready for next week!! I'll share all the game rules during my live Last call for those who want to play or get more!

REPLY

REPLY:

Hey NAME! I have you down for X gifts for the Winter White Elephant ❄️ I'm getting them ready now!!

To Pay:
INSERT DETAILS ON HOW TO PAY

Then make sure you are ready for the Live event on ____________ 🩵 (but if something comes up, you'll still get a gift, and it could still be a great one)

FOLLOW UP:

You won't have much time to do a follow up, but the next day, or even a few hours later depending on your lead time, it's okay to send something like:

Hey babe! Just wanted to check on your White Elephant payment! I don't want to miss anyone 💕

TEXT:

This is 100% optional, but it's a good text to send to party leads! Ask if they want to invite some friends!

Hey NAME! ❄️ I know we've talked about you having a party, but it hasn't worked out so far! I'm having a Virtual White Elephant party on __________, and if you invite 3 friends, I will give you a 35% off Coupon to use on anything you want, plus they are just fun!

THE LIVE

During the live, you can either print out the rules or write it on a whiteboard. You’ll need this visual handy so you remember the rules & it also makes it easier to explain when live. Here’s how my live went:

  1. Lay presents out in rows & put all the sticky notes you have on top of each present.

  2. Explain the rules (have camera facing you during this time).

    You can say something like:
    “Each sticky note is one of you. I’ll go through every name and roll the die. Some numbers make everyone pass their gifts left or right, so I’ll move all the names. Other numbers let that person steal, swap, or keep their gift. At the end, whatever present your name is on… that’s the one you’ll get in the mail.”

  3. Now flip the camera so they can watch your die roll & see the presents. Roll die & play the game but while going live & ask those who are joining the live who each person should steal the gifts from, etc. This is very interactive! 

  4. Once you play through each person (aka the sticky notes) once, do 1 final roll.

  5. Once you’re doing playing, message everyone who bought presents & say, “thanks for playing White Elephant with me! ❄️ Before I package up your present(s), would you like anything else 15% off? INSERT LINK
RULES PRINT OUT

TEXTS

JOY FOR TOMORROW TEXT

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GOAL

This text is just about connection, and hopefully getting a little engagement. Make it feel like you, or use this one 💕 It never hurts to share a little joy, and keep the language inclusive. If you don't celebrate the holiday, adjust the verbiage, because chances are, your customer base does (at least some of them!)

I also intentionally send before Christmas, not on it. I feel like it's a holiday to spend time with family, I want time to reply, and they are busy enough, but if you do (nothing wrong with that) shoot for a "dead time" in your schedule

TEXT

TEXT:
Feel free to send a family holiday pic, or a pic of you all festive, or snuggled up comfy before the chaos!

Hey NAME! Just popping in to wish you a cozy, joy-filled finish to your week. 💖Whether you’re celebrating Christmas or just soaking up some much-needed rest, I’m sending you love, laughter, and a little magic ✨ In case you are like me... and everything is coming together today, I'm also sending you calm, since I can't send help 🤣

EMAILS

Emails are a great way to add value, and avoid getting blocked on social media. Plus you can get away with longer content! You can also send emails about any sales, but Value Add emails are a great way to stay in front of people with no pressure!

EMAIL GRAPHICS
12/4/25

C-RING HIGHLIGHT

Value add about C-Rings, what they do, and why they need one!


12/11/25

MENOPAUSE MUSTS!

Busting some menopause myths, sharing some positives and must have products to help.

12/18/25

MINDBLOWING O'S

Five quick down and dirty tips for better orgasms!


12/25/25

VERY MERRY

Top Tips for a very Merry Christmas.... even with a house full of kids or family 🎄

  • Want to increase your email subscribers?
    Use some of the email content for teasers on your socials, or as tips & tricks text messages. Then tell them that if they want more detail and regular Sexual Wellness information to subscribe (then include details on how they sign up for your emails)
  • Remember that email is a long game!
    It's also a way lower conversion rate than what you might be used to (if you message 10 people, you might get one bite... if you email 1000 people, you might get one bite...). That's why continuing to build your funnel and getting new subscribers matters. Emails can also get stale, and if you are just starting out, you might have 50% of your emails be stale leads. That's okay, don't sweat it.
  • Personalize them
    by inserting a "First Name" field when you can. Also, if you have both men and women on your email list, make sure you make things as generic as possible by not assuming your audience.
  • Create custom collections to increase conversion (advanced)
    Depending on your goal and comfort level, if there's an email that talks about a certain type of product, or let's say Menopause, you can create a Collection for "Menopause" and link that as your button. So instead of a Shop Now button that takes them to your home page, it would directly take them to the 5 curated Menopause recommendations, making searching and shopping easier 😉
  • Eye catching graphics
    Don't worry about header images not matching products you carry (unless you are specifically selling a certain item in the email). No one will EVER (okay, probably not ever) ask for it. It's just about capturing their attention.
  • Add a little formatting
    Like putting the text into bullet points, adding some bold or italics (I'm working on getting the copy paste to work to include these, but for now, it's doesn't!
  • Include your Important Details
    Make sure your emails have links to your socials (you can even add buttons to click to follow instead of the little icons). You also want to make sure they can shop easily, or contact you. It's also okay to include a photo of you in the email, or in the footer so they know who you are.
CREATING DISCOUNT CODES DISCOUNT CODES LIKE A PRO

POP UP SALES

*DO NOT RUN THEM ALL*
National Days are fun ways to engage, but also great for pop up sales. We wouldn't suggest using them all, but they are perfect for quick pop ups when you need a boost in sales, or have stuff going on and don't have time to run a bigger promotion!

For a Full List of National Days, and some engagement posts for other days, head to the Monthly Content Tab

NATIONAL DAY PICS (POSTS & STORIES)

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12/3/25

NATIONAL CANDLE DAY

Turn up the heat 🔥
The worst part about massage? Cold hands! Massage candles are a smexy way to set the mood, and keep things hot!

  • They burn at body temp
  • Create a warm, luxurious oil
  • Never sticky or tacky

Want the code? Let me know below!


12/7/25

COTTON CANDY DAY

🩵 Who loves Cotton Candy?

It's such a fun flavor, and sweet flavors cover up... well, other flavors! Today, get a Free Cottom Candy Lube when you shop with me!

Need the link? 🛒






12/15/25

CUPCAKE DAY

It's National Cupcake Day🧁 Comment with your favorite cupcake flavor, and I'll send over something sweet!

Who doesn't love a free gift?!It's National Cupcake Day 🧁 Which means a free __________ when you shop at www.yoursite.com, today only!

12/21/25

GLOBAL O DAY

It's Global Org@sm Day! 🫶
Have you had an O today?! Since this is pretty much the ultimate National Day, to celebrate I'm offering a super special deal to all my customers!

I don't want to blast it, so message me or comment "OH" if you want the secret code!