Find a Local Consultant & Plan Your In-Home Adult Toy Party
Are you looking to host a Passion Party at Home or trying to find a Passion Party Consultant Near You?
You're certainly not alone. Adult in-home parties have been popular for decades, giving friends an opportunity to get together, have fun, learn about intimacy and sexual wellness, and privately shop for adult sex toy products from someone who can answer their questions.
If you remember the original Passion Parties, you may have noticed something confusing when searching online: finding an official Passion Party consultant isn't as easy as it once was, and there's a good reason for that.
Pure Romance acquired the original Passion Parties company in 2016, and its consultants were invited to transition to the Pure Romance MLM organization. Years later, Pure Romance also changed direction and eventually moved away from the traditional consultant and home-party business model.
The good news is that in-home sex toy parties haven't disappeared.
You can still find at-home sex toy party consultants, host an adult party at home, explore virtual party options, and shop for intimacy and sexual wellness products through women entrepreneurs who have continued the personalized party experience that made Passion Parties so popular. Sexy Business Systems is a great place to start when looking for a local consultant to host an in-home adult toy party.
What Is a Passion Party?
A Passion Party is traditionally referred to as an adults-only home shopping party where guests learn about and purchase sex toys, intimacy products, lubricants, massage products, bath and body products, intimacy games, and other relationship and sexual wellness items.
Think of it as a combination of a girls' night-in, product demonstration, educational event, and private shopping experience. A hostess would invite friends to their home, and a Passion Party consultant would guide everyone through the evening.
Depending on the Party, the Consultant Might:
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Introduce different intimacy and wellness products
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Demonstrate sex toy product features
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Explain how different products are used
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Answer questions about intimacy and adult toys
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Lead fun games and offer prizes
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Offer free gifts for hosting a party, or special promotions
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Provide private shopping opportunities
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Help guests place individual orders with discretion
The experience was designed to make shopping for intimate products comfortable, educational, and fun. These events became especially popular for girls' nights, birthdays, bridal parties, bachelorette parties, and other adult celebrations.
Sex toys have also become a much more mainstream part of sexual wellness, with organizations such as Planned Parenthood providing educational information about their use and sexual health considerations.
How Do I Host a Passion Party at Home?
If your goal is simply to get friends together for an adult party, the concept hasn't changed much. First, you'll want to find an independent sex toy party consultant who serves your area.
Once you've connected with a consultant, you can discuss the number of guests you're expecting, the type of party you'd like to have, available products, scheduling, and any special activities or promotions the consultant offers.
Your party consultant can then help organize the shopping portion of the event. Depending on the consultant, parties may include games, demonstrations, educational discussions, product samples, giveaways, and opportunities for guests to shop privately. While the terminology has changed since the days of the original Passion Parties company, the basic experience is still available.
How to Find a Passion Party Consultant Near You
If you've been searching Google for terms such as "sex toy parties near me," or "find a Passion Party consultant," you may have difficulty finding an official representative of the original company.
That's because the company no longer operates its original consultant network. Instead, you'll want to look for an independent sex toy party consultant, adult party consultant, or intimacy and wellness consultant serving your area.
Sexy Business Systems can also help connect people interested in hosting a party with independent consultants who continue to offer sex toy parties and intimacy and wellness events. This provides a modern alternative for people who remember the adult party company and simply want to recreate that fun, personalized shopping experience with their friends.
Rather than searching endlessly for a Passion Parties representative who no longer exists, you can connect with today's independent party professionals.
What Happened to Passion Parties?
Passion Parties was once one of the best-known companies in the adult home-party industry. Founded in the 1990s, the company developed a large network of independent consultants who sold intimacy and relationship-enhancing products primarily through private parties.
That changed in January 2016, when Pure Romance acquired the company in its entirety, including product lines. The acquisition combined two major players in the intimacy-product direct-sales industry, and thousands of consultants were expected to join Pure Romance.
Pure Romance had already acquired another adult home-party company, Slumber Parties, in 2014. As a result, many former consultants continued doing what they loved, hosting parties and selling intimacy products, but under the Pure Romance brand.
What Happened to the Passion Party Consultants?
When the company was officially sold in 2016, its existing consultants faced a choice. Many transitioned into Pure Romance and continued operating their businesses. Others eventually left direct sales or pursued different opportunities.
For those who stayed, Pure Romance offered another established MLM company through which consultants could keep hosting parties and selling products. However, the adult retail industry was changing rapidly.
Consumers were becoming much more comfortable purchasing sexual wellness products online. Social media gave independent entrepreneurs direct access to customers, and modern e-commerce platforms made it considerably easier to launch an online store. Then Pure Romance itself began changing direction.
Pure Romance Changes Course
In 2023, Pure Romance announced that it was moving away from its traditional multilevel sales structure as part of a transition toward an omnichannel business. That was a significant development for a company that had built much of its reputation around independent consultants and in-home parties.
The traditional direct-sales consultant opportunity was ultimately discontinued as the company moved toward selling directly to consumers. That left many experienced consultants facing another decision:
What Came Next for Pure Romance?
Many legacy party consultants who still loved the traditional home-party model have joined other companies that continue offering adult party opportunities, earning commissions on both their sales and their downline sales teams.
Others have become independent intimacy and wellness consultants, allowing them to continue hosting parties without being associated with the original brand.
And a growing option is combining in-person parties with an independently owned online store. That hybrid approach preserves one of the best parts of the original Passion Party concept, while giving the business owner another way to serve customers after the party ends.
Sex Toy Parties Can Be In-Person or Virtual
Today's adult toy party doesn't necessarily have to happen in someone's living room. Some consultants offer virtual sex toy parties where guests can participate remotely, learn about products, interact with the consultant, and shop online.
Virtual parties can be especially useful when friends live in different cities or when getting everyone together in one location isn't practical. Other customers still prefer the traditional experience. There's something different about getting a group of friends together for an evening of games, conversation, education, and shopping.
That's why many independent consultants continue offering in-home sex toy parties alongside their virtual events and online businesses. Many adult toy businesses use all three channels: In-home parties + virtual parties + online shopping. Instead of competing with one another, each can support the same business.
Find a Sex Toy Party Consultant Through Sexy Business Systems
If you're looking for the experience that Passion Parties once provided, Sexy Business Systems can help you find an independent sex toy party consultant in your area.
These women business owners can offer a modern version of the adult home-party experience, with intimacy and sexual wellness products, education, entertainment, and private shopping.
Depending on the consultant and your location, you may be able to arrange an in-home party or virtual event.
This Can Be a Great Option For:
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Girls' nights
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Bachelorette parties
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Bridal celebrations
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Birthday parties
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Couples' events
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Private adult gatherings
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Sexual wellness events
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Virtual parties with friends
Instead of searching specifically for an old Passion Parties representative, look for today's generation of independent intimacy and wellness consultants.
From Party Consultant to Independent Business Owner
Some consultants who enjoy selling intimacy products have decided they no longer want their entire business tied to a traditional MLM or direct-sales company. Instead, they've taken their experience and become independent business owners.
Sexy Business Systems helps women create their own Shopify stores for selling sex toys, intimacy products, and sexual wellness products online.
For someone with experience as a Passion Party, Pure Romance, Slumber Parties, or other adult-party consultant, this can be a natural evolution. Many already understand the products, communicate comfortably with customers, and have experience building relationships, generating referrals, and encouraging repeat purchases.
With an independently owned Shopify store, they can use those skills to build their own brand and business rather than continually sending customers back to someone else's company.
Combining an Online Store With In-Home Parties
Running an online business doesn't mean giving up in-home events. In fact, the two can work especially well together.
A consultant can introduce products, answer questions, and build relationships during an in-home sex toy party, then give guests the opportunity to continue shopping through their online store after the event.
Customers can return when they need another product, purchase something they weren't ready to buy at the party, or share the store with friends. Meanwhile, the business can reach new customers through Google, social media, email marketing, educational content, and referrals.
The party builds the relationship, while the online store gives customers a convenient way to keep shopping.
Do You Need to Join an MLM to Host Sex Toy Parties?
Not at all. Joining a direct-sales company is still an option for those who prefer the products, systems, training, and party structure of an established business. The MLM model typically relies on independent participants selling products while also recruiting additional participants into a “downline,” according to the Federal Trade Commission.
But it's no longer the only path. Independent entrepreneurs can develop their own brand, operate an e-commerce store, and incorporate in-person or virtual events into their business without relying on a traditional MLM structure.
The right choice depends on what you want to build. If you primarily enjoy hosting events and prefer an established system, a direct-sales company may appeal to you. If your goal is to develop a business and brand you own and control, going independent may be worth exploring.
The In-Home Party Business Model Has Evolved
The traditional direct-sales landscape has changed, but the appeal of an in-home adult toy party hasn't disappeared. Today's intimacy entrepreneurs have more ways to reach customers, from traditional in-home events and virtual parties to independently owned online stores.
The industry has also expanded beyond simply selling adult toys, with greater emphasis on intimacy, education, and sexual wellness.
The CDC recognizes sexual health and intimacy as important aspects of overall well-being.
Ready to Host a Sex Toy Party?
If you arrived here searching for Passion Parties near you, don't worry—the experience you're looking for hasn't disappeared just because the original company has changed.
You can still get your friends together, host an adult party, discover new intimacy and wellness products, and work with someone who knows the products and can make the experience fun and comfortable.
Sexy Business Systems can help you connect with a sex toy party consultant for an in-home or virtual event.
And if you're a former in-home sex toy consultant, or you've attended parties and thought, I'd love to do this myself, there's another possibility. You can explore building an independent sex toy and intimacy business with your own Shopify store through Sexy Business Systems, while incorporating in-person and virtual parties into your business if that's the model you want to pursue.
Frequently Asked Questions
Are Passion Parties Still Around?
The original Passion Party company no longer operates its independent consultant network. The company was acquired by Pure Romance in 2016, and many of its consultants transitioned to the Pure Romance organization. While the original brand and consultant program are no longer available, independent consultants still host similar in-home and virtual adult toy events today.
How Do I Find an Adult Toy Consultant Near Me?
Start by looking for an independent sex toy, intimacy, or sexual wellness consultant who serves your area. Sexy Business Systems can help connect you with independent consultants who host in-home adult toy events. Depending on your location and the consultant, virtual options may also be available.
Can I Still Host an In-Home Sex Toy Party?
Yes. In-home adult toy events are still available even though many of the original direct-sales companies have changed or discontinued their consultant programs. Independent consultants can provide product demonstrations, education, games, private shopping, and other activities for you and your guests.
Can an Adult Toy Party Be Hosted Virtually?
Yes. Some consultants offer virtual events that allow guests to participate from different locations, learn about intimacy and adult toy products, ask questions, and shop online. This can be a convenient alternative when friends and family can't attend an in-person event.
Do I Need to Join an MLM to Become a Sex Toy Consultant?
No. Joining a direct-sales or MLM company is one option, but it isn't required. Independent business owners can host events, develop their own brand, and operate an online intimacy and wellness business without joining an MLM. Some also combine in-home events with virtual parties and e-commerce sales.
Can I Start My Own Online Adult Toy Business?
Yes, you can certainly create your own online adult toy store selling sex toys, intimacy products, and sexual wellness products. Sexy Business Systems helps women entrepreneurs build their own Shopify stores, allowing them to develop their own brand while selling online and incorporating in-person or virtual events into their business model.
