Eye of Love is the leading global luxury pheromone brand, igniting passion worldwide from sunny San Diego, California. Founded in 2011, our family-run company has been helping people find love ever since. Our Pheromone Collection empowers individuals to attract their desired partners in any situation, giving you an undeniable edge in the game of love.
Eye of Love stands out for our commitment to quality, ethics, and effectiveness. Our vegan and cruelty-free products are crafted with pure pheromones derived from the wild yam root, ensuring potency and ethical sourcing. With the finest ingredients, our fragrance oils and products captivate with luxurious scents that enhance your allure.

Classic Collection Training

Matchmaker Collection Training

Bloom Collection Training

ASSETS

UPDATED 5/22/26

LAUNCH CAMPAIGN

INSTRUCTIONS
  1. This campaign is focused on the Tester angle, since it's an easy in for new flavors and scents. It features the FULL SIZE bottles that come in 30mL and 50mL, not the smaller travel sizes.

  2. Because CHOICE IS FUN, and why only sell one perfume if you can sell 3-6 bottles to one person... this campaign offers TIERS. This is where the money is babes! The Eye of Love price point also makes it an easy structure to tier, especially if your customers are used to high prices fragrances.

    The options are laid out REALLY EASILY for your customers, it's not confusing, I promise, because you will walk them through one step at a time.

    FIRST THEY WILL CHOOSE:
    FOR HER
    FOR HIM
    FOR EACH (this gives them both, For Her AND For Him)

    SECOND, THEY CHOOSE HOW MANY FRAGRANCES TO TRY:

    TIER 1: SIGNATURE
    They get to choose:
    ONE SCENT for Her = $45 Sale Price
    ONE SCENT for Him = $45 Sale Price
    or ONE SCENT for Each = $89 Sale Price (2 Bottles Total)

    Pricing Details for you:
    Cost: $19.50
    Price: $45
    Profit Margin: 56.7%
    ‎ ‎ ‎ ‎If they pick EACH (so 2 Bottles) it's 56.2%

    TIER 2: SPARK
    They get to choose:
    TWO SCENTS for Her = $89 Sale Price
    TWO SCENTS for Him = $89 Sale Price
    or TWO SCENTS for Each = $175 Sale Price (4 Bottles Total)

    Pricing Details for you:
    Cost: $46.50
    Price: $89
    Profit Margin: 47.8%
    ‎ ‎ ‎ If they pick EACH (so 4 Bottles) it's 46.2%

    TIER 3: ICONIC
    They get to choose:
    THREE SCENTS for Her = $119 Sale Price
    THREE SCENTS for Him = $119 Sale Price
    or THREE SCENTS for Each = $239 Sale Price (6 Bottles Total)

    Pricing Details for you:
    Cost: $73.50
    Price: $119
    Profit Margin: 38.2%
    ‎ ‎ ‎ If they pick EACH (so 6 Bottles) it's 38.5%

    THIRD, THEY PICK THEIR SCENTS
    This is where they get to choose which scents they want to buy.

  3. The flow of the messages or texts to your customer (all scripted below)

    ‎ ‎ ‎ ‎ • Launch the Sale
    ‎ ‎ ‎ ‎ • They say yes
    ‎ ‎ ‎ ‎ • Ask for her, for him, or for each
    ‎ ‎ ‎ ‎ • They answer
    ‎ ‎ ‎ ‎ • Attach the Graphic with pricing, and ask which Tier (how many bottles)
    ‎ ‎ ‎ ‎ • They answer
    ‎ ‎ ‎ ‎ • Send the fragrance options for the Tier they pick
    ‎ ‎ ‎ ‎ • They pick, you invoice!

  4. PRICING
    Just a quick note on pricing, you can adjust the pricing however you choose to suit the profit margin you want, but we felt this was a pretty healthy profit margin.

  5. INCLUSIVITY AND PHEROMONE OPTIONS
    To keep this campaign easy for your customers, we DID NOT say anything about having a choice of pheromones for your customer (since it's Matchmaker only) and prior to this... it was never an option anyway. If they choose a Matchmaker scent, you may choose to ask them if they would rather Attract Her or Attract Him, but that's not included in the scripts.

    You may also choose to change the "For Her" or "For Him" verbiage depending on your customer base, but it was the simplest way to layout the campaign.
GRAPHICS

swipe on mobile ➜

PROMOTION

Promote this anywhere and everywhere! Here's your texts and posts! Then see the next column for how to respond:

POSTS:

Here's a few sale posts, and some teasers or boosters to mix in and share so it's not just "buy, buy, buy"

BOOSTER POST:

I'm running a poll...
Do you personally prefer more feminine scents, or more masculine scents?! 👀

DID YOU KNOW POST:

Did you know that a lot of pheromones in products are derived from... well, ummm animal glands? More specifically, from 🦫 butts?!

❌ NOT MINE!
#NoBeaverButts

I have a full new line of pheromone fragrances launching, and they are amazing! The pheromones are synthetic, and are actually
plant-derived compounds from Yams 🍠

So if you’re wearing pheromones…

You might be rocking animal glands.
Or you might be rocking yams.

Your choice 😂

Want the details on being a tester for my new scents?! Let me know ⬇️

SALE POST:

It's all about chemistry baby!
I just dropped a fun way to try out...

✨ 1 new scent
✨ 2 new scents
✨ 3 new scents

Plus I have perfumes, and colognes, with increasing savings as you go.

Did I mention they ALL contain pheromones?! That little extra magic that boosts confidence and makes you feel your best?!

Who wants access? 👀

SELFIE POSTS:

If you have any of the pheromone products being featured in your campaign, you can post selfies with YOUR descriptions of them, sharing your faves, etc!

TEXT CAMPAIGN:

ADD A SELFIE WITH THE PRODUCT, OR USE THE FIRST GRAPHIC (no prices)

For this campaign, we would do the back and forth with your customers, since there's a few steps, and it can be hard to get your customers to respond with the correct keyword. Plus it's beneficial sometimes to run a campaign that does NOT feel automated. It keeps you human!

HOWEVER, WHEN SOMEONE SAYS YES:
You can TAG THEM with a "Perfume Sale" tag or something you will remember so that you can do your follow up in bulk. If not, just remember to write them down! For the Responses, see the next column!

Don't forget to tweak!

You know how much I love yummy smells and pheromones NAME!

Pheromones boost confidence
Enhance natural chemistry
and they make people nicer to you 😂

I'm looking for scent lovers, because I just launched a new line of pheromone infused perfumes and colognes, even an unscented option you can layer with any of your current favorites 🫶 If you love setting a mood with your fragrances, or you love panty dropper scents on a partner, this is for you! Plus you'll get the Feelin' it Pheromones tester deal 💥

Just tell me…Would you be interested in scents for her, scents for him, or scents for each of you (perfect if you are in a relationship, or if you have someone you might want to gift one to)

Then I can send details!

RESPONSES

Here's the series of responses to guide your customers through their options. This can be in response to the text, to messages, or if someone comments on a Social post...

BASICALLY, IF THEY SAY "YES"
This is the rest of the conversation:

WHEN THEY RESPOND:

FOR HER / HIM / EACH:
Attach the Graphic with Pricing Options

Perfect!

Now I just need to know how many fragrances you want to try out, then I can send you the fragrance options (it's so fun to pick from each collection, and I'll walk you through it quick) 😘

WHEN THEY PICK A TIER:

(if you have a favorite scent, add that to whichever script)

TIER 1: SIGNATURE
FOR HER OR FOR HIM (1 BOTTLE)
Attach the Graphic with HER or HIM scents

I'm so glad you are trying one out! These two scents are seriously amazing! Just let me know which you want or I can surprise you! Then I can get your order together!

TIER 2: SPARK
FOR HER OR FOR HIM (2 BOTTLES)
Attach the Graphic with HER or HIM scents

I'm so glad you picked the level with more than one scent! Here's your options babe (and you can't go wrong with any of them) 🫶 Just let me know which you want or I can surprise you, then I can get your order together!

TIER 3: ICONIC
FOR HER OR FOR HIM (3 BOTTLES)
Attach the Graphic with HER or HIM scents

I'm so glad you picked the one with the most choices, they are amazing! Here's your options babe (and you can't go wrong with any of them) 🫶 Just let me know which you want or I can surprise you! Then I can get your order together!

IF THEY PICK FOR EACH:

They are getting DOUBLE the amount of bottles, and need to choose from the For Her, and for Him scent options.

TIER 1: SIGNATURE
FOR EACH
Attach the Graphic with the FOR EACH scents

I'm so glad you are getting two bottles!
These scents are seriously amazing! Just let me know which scent you want "For Her" and which you want "For Him" or I can surprise you! Then I can get your order together!

TIER 2 & 3: SPARK OR ICONIC
FOR EACH
There are TWO scent graphics you need to send the For Her and For Him for the correct Tier, so they can pick from each.

I'm so glad you picked the one with more choices, they are amazing! There's two pictures with different options, one is the "For Her" fragrances, and the other is "For Him" 🩷 You can't go wrong with any of them!

Just let me know which scents "For Her" and which ones "For Him" you want, or I can surprise you! Then I can get your order together!

And after looking over the scents, if you wanted to do something like one more scent from the "For Her" instead of one scent from "For Him" just let me know! 😉



















FOLLOW UP

People are BUSY...
Do the follow up! Usually 1-3 check in messages, as long as they said yes is totally okay.

IF THEY DIDN'T PICK HOW MANY:

Hey babe! Quick check...

Did you decide if you wanted to try to test 1, 2, or 3 scents?

No wrong answer! Just depends how adventurous you’re feeling , or if you like different scents for different moods (that's how I roll, I like having my every day, my fun night out, my sexy time scents... or day and night 😉

I was just thinking about you... not sure if this helps you pick, but I feel like...

1 = just test the waters
2 = do one for day, one for night
3 = get a full range to choose from

Once I know kinda how many you are thinking, then I can send you the scent choices... and if you want to do more, or less, that's okay too! This just gives me a starting point so I know what to send 💕

Last check in babe, my order is going in tomorrow! Did you want to get in on the new perfumes and colognes, or pass on the deal to try some out?

IF THEY DIDN'T PICK SCENTS:

Hey babe! Quick check...

Did you need some help picking scents? 😘 I'm happy to give recommendations based on what kind of vibe you are going for!

I always default to "day" and "night" so I can give you suggestions for that too!

Or do you kinda know, just not 100% sure?

*ADJUST THIS BASED ON HOW MANY SCENTS THEY ARE PICKING OUT
(so only keep 1 if one bottle, 1-2 if 2 bottles, 1-3 if 3 bottles)

I was just thinking about you... not sure if this helps you pick, but I feel like...

1 - choose the one that's most you
2 - choose one that feels sexy
3 - choose one that's a totally different vibe

Or honestly… send me the ones you’re debating and I’ll choose for you 🙌

They’re all amazing.

Last check in babe, my order is going in tomorrow! Did you want to get in on the new perfumes and colognes, or pass on the deal to try some out?

How can I help?

IF THEY DIDN'T PAY:

Hey babe! Quick check...

Did you send your payment over yet?
Things got a little frantic, and I don't want to miss it. If not, just let me know when you send it, I need orders by ____________.

Sorry _______! I don't want to climb up your butt, but I need payment by _________. If it's an issue, let me know (but I know how easy it is to just space it too, I feel like we are all flat out busy 😂)

LAST CALL TEXT TO EVERYONE:

If you feel like you didn't have many interested, it's okay to do another blast. Maybe don't waste credits on everyone, but for sure you're engaged list! Just remove everyone that was interested, so they don't get this AND the above follow up!

Hey NAME 💕
I'm wrapping up orders to test out my new perfume and cologne line up, and I have a few more bundles available! The scents options are amazing, all of them are infused with pheromones and I have feminine and masculine options. If you love high end scents (without a crazy price tag) reply ASAP and I can send you the deals!

BRAND ASSETS:

PRODUCT SPOTLIGHT SLIDES
MATCHMAKER FRAGRANCE SHEET
MATCHMAKER WHOLESALE CATALOG
BLOOM FRAGRANCE SHEET
BLOOM WHOLESALE CATALOG
CLASSIC FRAGRANCE SHEET
CLASSIC WHOLESALE CATALOG
EYE OF LOVE BRAND ASSETS

SUCCESS ASSETS:

PRICE LIST PRINT OUT
CATALOG PAGES
PRODUCT PICTURES (207 images)
FRAGRANCE FINDERS
WISH LIST PLUG & PLAY SHEET

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PRODUCTS