- Want to increase your email subscribers?
Use some of the email content for teasers on your socials, or as tips & tricks text messages. Then tell them that if they want more detail and regular Sexual Wellness information to subscribe (then include details on how they sign up for your emails) - Remember that email is a long game!
It's also a way lower conversion rate than what you might be used to (if you message 10 people, you might get one bite... if you email 1000 people, you might get one bite...). That's why continuing to build your funnel and getting new subscribers matters. Emails can also get stale, and if you are just starting out, you might have 50% of your emails be stale leads. That's okay, don't sweat it. - Personalize them
by inserting a "First Name" field when you can. Also, if you have both men and women on your email list, make sure you make things as generic as possible by not assuming your audience. - Create custom collections to increase conversion (advanced)
Depending on your goal and comfort level, if there's an email that talks about a certain type of product, or let's say Menopause, you can create a Collection for "Menopause" and link that as your button. So instead of a Shop Now button that takes them to your home page, it would directly take them to the 5 curated Menopause recommendations, making searching and shopping easier 😉 - Eye catching graphics
Don't worry about header images not matching products you carry (unless you are specifically selling a certain item in the email). No one will EVER (okay, probably not ever) ask for it. It's just about capturing their attention. - Add a little formatting
Like putting the text into bullet points, adding some bold or italics (I'm working on getting the copy paste to work to include these, but for now, it's doesn't! - Include your Important Details
Make sure your emails have links to your socials (you can even add buttons to click to follow instead of the little icons). You also want to make sure they can shop easily, or contact you. It's also okay to include a photo of you in the email, or in the footer so they know who you are.
CLICK FOR INFO & STEPS
This is a campaign you could run and promote until all the discounts have been used, or you can run it for a set amount of time.
If you run for a limited time, shoot for 3-5 days, and spread out the texts (or messages) and posts.
It's about finding and using ONE coupon code, they aren't designed to stack. On your website, make sure they aren't set to combine. If she messages you more than one coupon code hidden in a catalog, apply the best one that hasn't been claimed.
WHERE TO HIDE COUPON CODES:
- Your Website (Product Descriptions are easy)
- Your Catalog (if you don't want to take website orders)
And you can even hide some as "pop ups" in random group posts.
If you are setting up the discounts in Shopify, limit the number of times they can be used (maybe3-10 each, less on the higher discounts) and set an expiration date.
If you are putting the discounts in your catalog, and in group posts, you can instruct your customers to send you the code they find, or a screenshot, along with the products they want to order, and apply it for them.
The whole idea?
They fill their cart, apply a code, and enjoy savings.
Code examples and ideas:
SHIPSHIP = free shipping
10DOLLAHOLLA = $10 off a toy
BIG30WOW = 30% off their order
GIFTIETIME = free gift with purchase
BIG20 = 20% off their order
SAVE5YES = $5 off their order
Remember to make each one available to use a few times (so you can get more than 6 orders)
Here's some examples of hiding the coupons in a description:
Rash Rescue
Soothe, protect, and finish your routine the right way with Rash Rescue After Shave Mist. This lightweight, botanical-infused formula is designed to calm freshly shaved skin, with no burn while delivering a burst of hydration and protection exactly where you need it most.
Infused with essential oils and skin-loving moisturizers GIFTIETIME, that give this product a lovely lavender and botanical fragrance, it helps tighten pores, reduces the risk of ingrowns, and defends against irritation caused by friction or clothing. The gentle mist leaves skin feeling soft, smooth, and comfortably refreshed—never sticky or heavy.
Perfect for delicate areas like the bikini line, underarms, or anywhere you shave, this final step turns post-shave care into something your skin will actually thank you for.
Screamin' Squirrel
(heads up, discontinued)
SCREAMING SQUIRREL is SSSS-CREAMIN’ for a good time! Let this mating call be a mind blowing experience you never knew was possible! This amazing creature will make you squirrelly in all the right ways! Screaming Squirrel is a multi-function toy with air pulse and vibration capabilities. The mouth of the squirrel fits perfectly around sensitive areas such as the clitoris or nipples. Insert the tail and enjoy the curved design as it hits your G-spot or P-Spot! Both motors are independently controlled for unlimited play options. The tail is flexible for superior 10DOLLAHOLLA comfort during use.
