- Want to increase your email subscribers?
Use some of the email content for teasers on your socials, or as tips & tricks text messages. Then tell them that if they want more detail and regular Sexual Wellness information to subscribe (then include details on how they sign up for your emails) - Remember that email is a long game!
It's also a way lower conversion rate than what you might be used to (if you message 10 people, you might get one bite... if you email 1000 people, you might get one bite...). That's why continuing to build your funnel and getting new subscribers matters. Emails can also get stale, and if you are just starting out, you might have 50% of your emails be stale leads. That's okay, don't sweat it. - Personalize them
by inserting a "First Name" field when you can. Also, if you have both men and women on your email list, make sure you make things as generic as possible by not assuming your audience. - Create custom collections to increase conversion (advanced)
Depending on your goal and comfort level, if there's an email that talks about a certain type of product, or let's say Menopause, you can create a Collection for "Menopause" and link that as your button. So instead of a Shop Now button that takes them to your home page, it would directly take them to the 5 curated Menopause recommendations, making searching and shopping easier 😉 - Eye catching graphics
Don't worry about header images not matching products you carry (unless you are specifically selling a certain item in the email). No one will EVER (okay, probably not ever) ask for it. It's just about capturing their attention. - Add a little formatting
Like putting the text into bullet points, adding some bold or italics (I'm working on getting the copy paste to work to include these, but for now, it's doesn't! - Include your Important Details
Make sure your emails have links to your socials (you can even add buttons to click to follow instead of the little icons). You also want to make sure they can shop easily, or contact you. It's also okay to include a photo of you in the email, or in the footer so they know who you are.
SEPTEMBER 1ST
Concept:
You know how how teachers send out a back to school list? Here’s your list for the bedroom
Categories:
lube
toy
bondage
foreplay
enhancement
lingerie
cleanup
self care
massage
SALE:
15% off any of the promoted products
20% off when they grab 4+ products
30% off when they check off every category on the list
SEND OUT A TEXT
(or messages, just get into inboxes)
Include the Text Promo Pic
Hey NAME! It’s that time of year where the littles are in need of all kinds of supplies for a successful year in the classroom... Pencils, crayons, notebooks, etc. ✏️
But what about the supplies we need for a successful bedroom scene? 🔥 A good lubricant, cleanup supplies, some foreplay friends... Ya know, the essentials! ❤️
While those kiddos get back to school, we’re getting Back To Bedroom! Reply “SUPPLIES” if you wanna see some sweeeeet discounts on bedroom must haves. 😍
OPTIONAL ADD (create a Keyword)
Hey NAME! It’s that time of year where the littles are in need of all kinds of supplies for a successful year in the classroom... Pencils, crayons, notebooks, etc. ✏️
But what about the supplies we need for a successful bedroom scene? 🔥 A good lubricant, cleanup supplies, some foreplay friends... Ya know, the essentials! ❤️
While those kiddos get back to school, we’re getting Back To Bedroom! Reply “SUPPLIES” if you wanna see some sweeeeet discounts on bedroom must haves. 😍
RESPONSE OR AUTO REPLY
Oh my goodness, thank you so much! I’m donating $1 from every item, not just every order so let me know what you want to try or need a refill on. I can’t wait to go shopping to help these kids!! 🫶
I’ll also be giving the school a card with everyone’s name on it that helped make this possible. I hope I can add your name!
🔗 HOW TO SHOP
Oh my goodness, thank you so much! I’m donating $1 from every item, not just every order so let me know what you want to try or need a refill on. I can’t wait to go shopping to help these kids!! 🫶
I’ll also be giving the school a card with everyone’s name on it that helped make this possible. I hope I can add your name!
🔗 HOW TO SHOP