WHEN:
January 7th @ 7:00 P.M

Does by Buyer Badge get me in?
YES

WHAT TO WEAR:
Wear something comfortable and presentable. Shoot for business casual, but they know some people are just getting off flights. etc.

MORE INFO:

It is the official social kickoff to the event.

It will take place at the hotel.

The Welcome Reception is designed to allow attendees to:

• Have a drink.
• Say hello.
• Reconnect.
• Meet new people.
• Meet buyers.
• Meet brands.
• Begin networking.

The exact time and location will be sent to confirmed attendees.

Many attendees may not have picked up their physical badge yet.

That is okay.

If you are confirmed and registered, you will receive the Welcome Reception information by email.

WHEN:
Fri January 8th - 9:00am to 6:00pm
Sat January 9th - 9:00am to 5:00pm

Does by Buyer Badge get me in?
YES

WHAT IS IS?
This is the BUSINESS TO BUSINESS event. The general public is NOT allowed to attend, this is for BUSINESSES only.

Expect:

• Exhibitors
• Manufacturers
• Buyers
• Retailers
• Distributors
• Product presentations
• Education
• Networking
• Workshops
• Panels
• Keynote programming
• New product

WHAT TO WEAR:
Business Casual (comfortable shoes!)

Examples include:

• Slacks
• Jeans with a professional top
• Dresses
• Skirts
• Blouses
• Polo shirts
• Button-down shirts
• Sweaters
• Jackets
• Comfortable shoes
• Clean sneakers

You will be:

• Walking
• Standing
• Networking
• Sitting in meetings
• Moving around for hours

Comfort matters.

Look presentable, but be comfortable.

So this might get confusing, but I will do my best. There are hours where the SEX EXPO is open to B2B (business) attendees only, and other hours where B2C (the general public) can attend as well.


Does by Buyer Badge get me in?
YES

WHAT IS IS?

SEX Expo is a sexual wellness, education, product discovery and consumer experience.

SEX Expo creates an environment where people can discover and learn about:

• Sexual wellness
• Relationships
• Sexual health
• Pleasure products
• Sexual wellness technology
• Product innovation
• Intimate care
• Inclusive product design
• Sextech
• Dating
• Relationships
• Sexual confidence

SEX Expo is designed to be approachable for people with all different levels of knowledge and experience.

You do not have to be an expert.
You do not have to work in the industry.
You do not have to already own products.

You can simply be curious.

The consumer portion may attract:

• Couples
• Singles
• Men
• Women
• All genders
• All sexual orientations
• People who already use products
• People who have never used a product
• People interested in intimacy
• People interested in relationships
• People interested in sexual wellness
• People simply curious about learning something new

SEX Expo is open to adults ages 18 and older.


WHEN:

Fri January 8th

9:00 A.M.–4:00 P.M.
B2B ONLY (this is us)

During this period, SEX Expo functions as a trade-focused environment.

This gives buyers and industry professionals time to visit participating SEX Expo brands.

This is important because not every company participating in SEX Expo will necessarily have a booth on the XBIZ Expo floor.

3:00 P.M.–10:00 P.M.
(OPENS TO THE PUBLIC)

There is approximately a:

👉 TWO-HOUR B2B / B2C OVERLAP

This means industry professionals and consumers will be inside SEX Expo at the same time.

That is intentional.

As consumers enter, the environment changes.

You will begin seeing consumers interacting directly with:

• Brands
• Products
• Educators
• Workshops
• Experiences
• Activations

For retailers and manufacturers, this provides an opportunity to see consumer interaction firsthand.


Sat January 9th

9:00 A.M.–3:00 P.M.
B2B ONLY (this is us)

12:00 P.M.–5:00 P.M.
(OPEN TO THE PUBLIC)


WHAT DO I WEAR?

Same thing as the XBIZ EXPO, Business casual...

Examples include:

• Slacks
• Jeans with a professional top
• Dresses
• Skirts
• Blouses
• Polo shirts
• Button-down shirts
• Sweaters
• Jackets
• Comfortable shoes
• Clean sneakers

Look presentable, but be comfortable.

When they say Creators ya'll, they mean Adult Entertainment 😉

X3 is the world's biggest creator expo, featuring a mashup of all things sexy, including scintillating interactive media, pleasure-tech and exclusive events.

Meet the world's hottest creators as they come together for the ultimate fan expo. Experience steamy in-person excitement with plenty of photo opps at merch-filled booths.

Does my Buyer Badge get me in?
YES (it's optional)

WHAT IS IT?

The XBIZ Awards are the major awards celebration connected with the business, pleasure products, retail and sexual wellness side of the industry.

The event honors excellence in areas such as:

• Executives
• Companies
• Manufacturers
• Brands
• Products
• Retailers
• Distributors
• Industry leadership
• Innovation
• Sexual wellness
• Pleasure products
• Retail achievement

WHAT DO I WEAR?

This is a dress up event.

Women may wear:

• Dresses
• Cocktail dresses
• Evening dresses
• Dressy jumpsuits
• Dress pants with a nice top

Men may wear:

• Suits
• Slacks
• Dress shirts
• Jackets
• Dress shoes

You do not necessarily need:

• A tuxedo
• A ball gown

But you should look polished.

⭐ I wouldn't worry about attending this event unless you are doing work in the broader adult space. This show is more focused on the adult entertainment industry.

Does my Buyer Badge get me in?
YES (it's optional)

WHAT IS IT?

The XMA Awards are different from the XBIZ Awards.

The XMAs are the larger adult entertainment awards celebration, with a focus on content creators and film.

The ceremony recognizes areas including:

• Adult creators
• Performers
• Studios
• Producers
• Directors
• Content
• Movies
• Production
• Digital media
• Creator platforms
• Adult entertainment companies
• Other areas throughout the broader adult industry

WHAT DO I WEAR?

This is a dress up event.

Women may wear:

• Dresses
• Cocktail dresses
• Evening dresses
• Dressy jumpsuits
• Dress pants with a nice top

Men may wear:

• Suits
• Slacks
• Dress shirts
• Jackets
• Dress shoes

You do not necessarily need:

• A tuxedo
• A ball gown

But you should look polished.

So this is #LucyTalk

From what I can gather (I have not attended XBiz before, but will be checking it out this year) it's a large Industry wide event.

There are vendors at the show, just like Altitude and Stimulate. I have been told that Altitude is the largest, Stimulate is the smallest, so XBiz sits in the middle in terms of number of vendors and booths.

Unlike Altitude or Stimulate, there is also the SEX Expo, and the X3 Creator expo at the same time, so there's a focus on the industry as a whole, not just the retail or distribution side (creators, film stars, customers, everyone).

Here's my take. Every event is going to have a different spin, a different vibe, and different details, but fundamentally, they are all shows.

Altitude = Very "Business" and Vendor Focused

Stimulate = Education heavy, focused on the overall experience, a curated intimate event, and very much suited towards independent sellers.

XBiz - Industry wide, honestly, I'm imagining a mix of the two.