- Want to increase your email subscribers?
Use some of the email content for teasers on your socials, or as tips & tricks text messages. Then tell them that if they want more detail and regular Sexual Wellness information to subscribe (then include details on how they sign up for your emails) - Remember that email is a long game!
It's also a way lower conversion rate than what you might be used to (if you message 10 people, you might get one bite... if you email 1000 people, you might get one bite...). That's why continuing to build your funnel and getting new subscribers matters. Emails can also get stale, and if you are just starting out, you might have 50% of your emails be stale leads. That's okay, don't sweat it. - Personalize them
by inserting a "First Name" field when you can. Also, if you have both men and women on your email list, make sure you make things as generic as possible by not assuming your audience. - Create custom collections to increase conversion (advanced)
Depending on your goal and comfort level, if there's an email that talks about a certain type of product, or let's say Menopause, you can create a Collection for "Menopause" and link that as your button. So instead of a Shop Now button that takes them to your home page, it would directly take them to the 5 curated Menopause recommendations, making searching and shopping easier 😉 - Eye catching graphics
Don't worry about header images not matching products you carry (unless you are specifically selling a certain item in the email). No one will EVER (okay, probably not ever) ask for it. It's just about capturing their attention. - Add a little formatting
Like putting the text into bullet points, adding some bold or italics (I'm working on getting the copy paste to work to include these, but for now, it's doesn't! - Include your Important Details
Make sure your emails have links to your socials (you can even add buttons to click to follow instead of the little icons). You also want to make sure they can shop easily, or contact you. It's also okay to include a photo of you in the email, or in the footer so they know who you are.
This is super easy, and relies on selfies while you check out products on the show floor!
Send out out an initial text (and tweak for a post) on your way or when you arrive in Nashville looking for 10 women to give real time thoughts on 5-6 products while you are there (2-3 texts a day). Have them opt in with a keyword, so that you can text all your interested peeps on the fly!
TEXT:
Hey NAME! 😍 I'm headed to Nashville to check out the latest and greatest new products! There's always a few items I wish I could get an opinion on!
I'm looking for 10 women who are down to get 5-8 texts over the next two days and are interested in being the very first to test new products, get exclusive deals, and give me "real time" feedback and initial thoughts!
If you're in, just text me the word NASHVILLE 🤠
Hey NAME! 😍 I'm headed to Nashville to check out the latest and greatest new products! There's always a few items I wish I could get an opinion on!
I'm looking for 10 women who are down to get 6-10 texts over the next two days and are interested in being the very first to see and test new products, get exclusive deals, plus give me "real time" feedback and initial thoughts!
If you're in, just text me the word NASHVILLE 🤠
AUTO REPLY:
YEEEHAW! 😂 Sorry, couldn't help it. I have you on the list! Once the show opens, as I find new products I think look really cool, I'm going to send you a pic and some info. Each will have an exclusive sale price just for you if it looks like something you might want to try, and I would love your initial opinions on them as I go!
YEEEHAW! 😂 Sorry, couldn't help it. I have you on the list! Once the show opens, as I find new products I think look really cool, I'm going to send you a pic and some info. Each will have an exclusive sale price just for you if it looks like something you might want to try, and I would love your initial opinions on them as I go!
PS... you can have way more than 10 women join the list, that just makes it sound exclusive 😉