Sept Marketing Plan

Texts, Emails, Sale Campaigns and maybe even more...

You will still receive the monthly sale campaign (if you are a Beyond Business or Both Member) so you are welcome to pick and choose 🩷 But this was designed so you can use both, and may even include additional marketing for that campaign.

Remember to check for "NAME" and tweak verbiage to feel like you! Just don't mess with the "message" too much!

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PRODUCT TESTER BONUS MATERIAL

Here's a FULL Mystery Product Tester Campaign for signing up for Marketing before the Sept Call

SPIN TO WIN SALE

Under Content > Monthly Marketing Campaigns

But here's an email to send on the last day or so!

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TEXT MESSAGES

*some texts will be included in the Sale Campaigns, these are stand alone texts!

SOMETHINGS COMING (OPT IN)

Goal: The goal of this text campaign is to start segmenting your customers into more usable text lists. As you start to increase your text messaging, you are also increasing your costs, and not everyone on your list wants to hear from you all the time... but that doesn't mean they don't want to hear from you at all. By occasionally asking your customers to "opt in" to more text messaging, you can engage with those customers more regularly, without risking more unsubscribes. I use tags to segment my customers. here's the general gist of my tags (name them things that make sense to you):

1. GIVES A SHIT LIST (top priority, said yes to all texts)
2. THE MID LIST (said yes to 1-2 texts per month)
3. THE REST LIST (said yes to texts, but haven't responded, or opted into anything)

TEXT VERBIAGE:
(and include a fun selfie)

Hey NAME! I'm so excited about my business right now. Hot new stuff, some fun seasonal items, and I'm starting to get my life right 😆 That means better s@les, self care and spicy tips, and text exclusives! Since I don't want to spam you, text me the word INSIDER if you want to make sure you stay in the loop!

TO ADD THE "INSIDERS" to your "GIVES A SHIT" FOR THE FUTURE:

Project Broadcast Steps:

  1. After sending a text like this, wait a few days for responses.
  2. Then you need to add these "INSIDER" contacts to your Gives A Shit tag list
  3. In Project Broadcast, go to Audience > Tags
  4. Click on your "Gives A Shit" Tag
  5. Look for the > symbol near the list of contacts, and click it
  6. Top Right corner, hit the + symbol
  7. Then click the Tag Symbol
  8. Search for the INSIDER Tag, and hit the check mark
  9. Then bottom left, hit ADD ALL
  10. Now everyone with the INSIDER Tag is in your "Gives A Shit" list

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EMAIL MARKETING

VALUE ADD EMAIL #1

Goal: To add value, provide sexual health education, and put you in front of your customers in a non-sales way... and hopefully, maybe still get a sale or two 🙌

Topic: Cliteracy! Some sexual health content all about the clit!

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GROUP ENGAGEMENT

MONTHLY ENGAGEMENT GIVEAWAY

Here’s the verbiage you can use in your giveaway announcement. Include the graphics from the template below.
Then each Sunday, share a Top 10 Leaderboard. To find your top contributors:

  1. In your group menu, under Insights, click Membership
  2. Take a Screenshot
  3. Put that on the template!

GROUP POST:

📢 Freebie alert 📢
Every single month I’ll be giving away a free product!

How to earn points to win:

✨ Comment on posts (mine or someone else’s)!
✨ React (like/love/etc) on posts!
✨ Share a funny meme!
✨ Ask a question (this can be anonymous)! It can be anything about how to make things exciting in the bedroom, needing date night ideas, etc!

The Top 3 with the most Points at the end of the month will get a free gift!

🥇1st place will get a free product!
🥈2nd place will get a free travel pack!
🥉3rd place will get a free travel pack!

I’ll share weekly leaderboards so you know where you stand! I know we have some competitive friends in here 😉 Let’s gooooo 🔥🔥

September (15th through 20th)

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GROUP POP UP FALL LUBE SALE

WATCH ME (quick video about the post and why it works)

Before you post, make a list of the different lubricant flavors & brands you want to offer as well as pricing. Keep in mind that each brand has different sizes so you may want to adjust your pricing as needed 🙂

Wholesalers:
ECN
Nalpac
Eldorado 
Holiday
Euforia

STEPS:

1. POST IN YOUR GROUP
Include a fall looking selfie, or you holding the lubes

Fall is almost here 🧡 Help me pick which flavored lubricants I should have for fall (I have my favorites-tell me yours!) 👇 Which 3 do you pick?

🍂 Butterscotch
🍁 Salted Caramel
🍂 Double Chocolate
🍁 Cinnamon Bun
🍂 Candy Apple
🍁 Brown Sugar

2. MESSAGE

Message this to everyone who comments on your post. Feel free to change pricing if you do not want to offer the same discount. Personally, I offer discounts once they buy 2 or more but you can offer a discount if they’re getting just 1!

Hi <insert first name>! Thanks for helping me decide which fall flavored lubricants I should have! I’m placing my order for them this week & would love for you to be one of the first to try the flavors 🙂 For helping me pick the flavors, I’d love to give you a discount on them.

1 for $24
2 for $43
3 for $60


Candy Apple, Brown Sugar, & Butterscotch were the ones you mentioned you liked. Which ones would you like me to order for you?


Once she responds, reply:
Perfect! Before I order these for you, is there anything else you’d like 10% off?
<insert catalog/website link>



After she replies, respond:
Sounds good! Where would you like it mailed?

After they give you their address, reply:

Thanks! What’s your email address? I’ll send you a link to _____(paypal, square, or update to however you accept payments)

After they give you their email address, reply:

Sent! Let me know if you don’t get it within 10 mins :) 


*On the invoice, make sure to add tax & s/h to the total.

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FEEL GOOD TEXT MSG

*feel free to send this to your whole text list, or to a smaller segment (you should gradually be working on "prioritizing" your text list)

Hey NAME! I just felt like you might need a reminder... you’re stronger than you think, more radiant than you realize, and absolutely worthy of joy today (and every day) 🩷 I'm working on practicing more positivity and gratitude, so I would love to hear one good thing in your life today, big or small we can celebrate!

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INTIMACY PRODUCT TESTERS

Here's a second round of Product Testers if you did the Marketing Round 1! This highlights more of the intimacy products, and then toys coming soon!

Want to send an email too?

👉 Make sure to edit this before sending!

Hey! I'm so thrilled to be doing another round of Product Testers, this time it's all about intimacy! Lubricants, enhancements and other fun things to spice things up 🔥 I plan to bring in around 50 new products, so I need your help!

I'm looking for people willing to try things out and let me know what you think, and you get a really good deal for helping me decide what makes it into my main line!

Since these deals are NOT available online, please just hit REPLY and let me know you are interested so I can send them over!

OR ALTERNATIVE: please text me the word TESTER to (000) 000-0000 (I don't always trust emails won't go to my spam and I don't want to miss it) that way I can send you the details!

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SEPT 29TH - NATIONAL COFFEE DAY

Here's a fun pop up text promo for National Coffee Day! Feel free to tweak any dollar amounts or create a minimum order size so that it works for you. You can send a gift card with their order, or purchase digital coffee gift cards for them right away and send to their email ☕

You can send this to everyone, or just go your "Gives A Shit List"

Happy National Coffee Day ☕ As a business owner, it's pretty much how I function, so I wanted to share the love! 🩷 I'm also curious, are you team coffee, tea or something else?

As for celebrating today, if you shop you get a coffee on me, not a coffee drinker, you know I got you! Either way let's give your routine a little boost 😆 Do you want my catalog link, or my website to check things out?

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EMAIL MARKETING

VALUE ADD EMAIL #2

Goal: To add value, provide sexual health education, and put you in front of your customers in a non-sales way... and hopefully, maybe still get a sale or two 🙌

Topic: Top tricks to blow his mind!

MAKE SURE YOU EDIT THE VERY BOTTOM OF THE EMAIL WHERE IT SAYS BUTTON!

ADD A BUTTON that says MUST HAVE ORAL HELPER and link to Great Head

or MORE ADVANCED, create a quick Shopify Collection called Oral Helpers, and manually add a few items, like a C-Ring, Great Head, Prostate Massager, Whipped, Glow Job, and then link to that whole collection.