APRIL MARKETING CONTENT

Make sure you check for NAME and make edits as needed! You can copy paste, or use as inspiration to do your own thing 😉

Working in batches? Save your place by clicking on a grid and it will highlight and flag it 🚩

ACCESS THE CALENDAR

SECTIONS BELOW:

SALES
EMAILS
TEXTS
ENGAGEMENT & GROUP
POP UP SALES & NATIONAL DAYS
CAROUSELS
PARTY BOOKINGS

*This Marketing Tab now includes all Marketing, but also everything from the CONTENT TAB, so you do not have to go back and forth! This is your one-stop-shop

SALES CAMPAIGNS

APRIL SHOWERS BRING MAY FLOWERS

FROM THE CONTENT TAB
SUGGESTED DATE: Beginning of the Month

Larger sale campaign focused on Waterproof Blankets, the G-Spot, squirting and getting rid of the stigma and stress!

INSTRUCTIONS
  • This campaign is focused on Waterproof blankets, we are featuring the Liberator Fascinator Throw in the Travel size, but you can edit as needed.
  • If you are planning to drop ship, it's about $15, the PRICES DO NOT INCLUDE SHIPPING so make sure you charge it, or update the pricing if you wanted to work it into the price.
  • You can focus just on the blankets, or you can offer an UPSELL bundle with a toy and lube (or change the products out however you'd like), verbiage and graphics for that are included, and you can swap out for whatever G-Spot vibe you show! The scripts also mention that they can customize their bundle, just so that you know, they are 20% off, so if they want to change out the lubricant or toy, just make sure it's the 20% discount, or match whatever bundle pricing you set.
  • This is set up with a Project Broadcast (text) keyword. To keep it more personal, feel free to remove that and have them just reply to your text! You can also set up the text reply to be automated.
  • INCLUDE YOUR WEBSITE LINK if you want them to purchase on your site. If you are able to take orders directly, that usually generates the highest sales, then you can collect payment by Venmo, Zelle, Cash App, etc or create an invoice for them from your site.

GRAPHICS

swipe on mobile ➜

SOCIAL POSTS

The more you promote, post and share information on the blanket, the more likely your customers will snag one! We need to see things up to 12 times before we make a decision, so throughout this campaign, you can add in stories, review posts, pictures of the blanket in your home if you have one!

TEASER POST:

Include a pic of you with a corner of the blanket, or like you have a secret (or splashing water/with a spray bottle)

Something is coming this month…
And hopefully it’s you 💦🌼

Let me ask you something real quick…

Have you ever held back because you didn't want to worry about the clean up?!

Yeah. You’re not alone.
That little hesitation?
It ruins everything!!

🙌 So this April… bring on the showers...

No stress, no mess.
No overthinking.
No “wait… what about the sheets?”

You’re going to want this.
Trust me.

Details are coming soon 👀

But first, tell me this…

💦 Are you someone who’s already experienced the “waterworks”…
💦 Still trying to figure out the Sploosh
💦 Or you have NO idea what I'm talking about

(Because if it’s the second or third one… you’re definitely going to want the full April Showers bundle so you can finally explore the "it" spot without worrying about the cleanup 😉)

SALE POST:

Include the Sale announcement pic

Let’s be honest for a second…

One of the BIGGEST things that holds people back from fully letting go?

👉 The mess.

Whether it’s exploring the G-Spot for the first time, trying to experience new senations, or just relaxing into the moment…
that little voice in your head is always there like:

“Wait… what about the sheets?”

Since it's April... we're embracing April Showers 💦
And all things G-Spot, since that's how we Sploosh!

Which means it’s officially time to upgrade your setup with a Waterproof blanket, so there's no more stress about the splash!

It's designed to soak up any liquid, lubes and lotions and protects your sheets from any and all mess. Once you have one… you’ll wonder how you ever went without it.

🌼 Want the details and the deals?
Drop SPLASH in the comments!

GO LIVE:

If you have a blanket, GO LIVE! Toss water on it (or better yet, hop in the shower with clothes on and cover yourself with it) and talk about G-Spot stimulation and some of the How To's while showing off the blanket!

If education is a big part of your brand, you can do a Live about the blanket, and a second live with education on the G-Spot a day or two later 🩷

SHARE A STORY:

Here's some ideas, and there's a story graphic in the templates as well.

  • Pic of you with the blanket "who knows what this is for"
  • Pic of the blanket on a bed "one of these blankets is different... who knows what it does?"








TEXT & REPLIES

Here's a text message to blast out, you can segment your list to improve deliverability. This text is a little forward, so it's best sent to the customers you know are interested.

TEXT:

Include the Sale Announcement Pic

Hey NAME! Sorry, we are getting personal, but keeping it real! Have you ever wanted to "splash" but struggled?!

There's a whole lot of women that want to experience the splash, but stress the mess! 💦 Or maybe you already know all about the water works, but struggle with the clean up...

🌼 I'm embracing the water works with an April Showers sale on Waterproof blankets!

Curious? Reply with the word SPLASH for a deal on a total game changer 🙌

RESPONSES:

REPLIES TO YOUR POSTS:

Hey babe! Got your comment about the Waterproof Blanket!! I'm in love with mine!! Before I send details over, do you want the information on the blanket only, or the whole April Showers bundle with...

💦 The right kind of toy for G-Spot play
💦 The perfect lube to enhance the sensation
💦 And the blanket to keep everything stress-free

So that you can have the whole experience?!

REPLY TO TEXT:

(Can set this up as the Auto Response to the "SPLASH" keyword)

Hey babe! So excited you are curious about the waterproof blanket!! I'm in love with mine!! Before I send details over, do you want the deal on the blanket only, or the whole April Showers bundle with...

💦 The right kind of toy for G-Spot play
💦 The perfect lube to enhance the sensation
💦 And the blanket to keep everything stress-free

So that you can have the whole experience?!

IF THEY SAY YES...

To the Bundle:

Here's the whole bundle! It's at a great savings, and this is my favorite G Vibe 🙌 It gets really great reviews, and I can vouch for it too! With this set, you get everything you need, and if you want to customize it (just in case you have this vibe already or it doesn't look like it's for you, that's an option too! 🩷)

As a set, this gives you everything you need to hit that spot, experiment with waterfalling (I refuse to call it anything else) and have great O's 🤯

Should I set one aside for you, or do you want to see other toy options?

IF THEY SAY NO...

To the bundle (but you will still upsell by offering a catalog link, and if they choose anything else, you can discount 10-15%)

Perfect, here's the details just on the blanket, and if you need a lube, enhancement cream or anything else, just let me know and I can send the catalog link and hook you up with a discount on anything else 🙌

I'm recommending the travel size, but there are other options!

Should I set one aside for you, and do you need a catalog link?

FINAL UPSELL

When they have told you what they want, picked a bundle or a blanket, don't forget to offer...

Oh shoot! Before I total you up, are you good on toy cleaner? And do you need a toy tote or a way to store your toy so it stays clean and good to go?!

And of course make sure you get their address, and ask them what payment method suits them best, or send them a link to purchase or an invoice.

FOLLOW UP

You want to follow up with ANYONE that...

  • Commented
  • Replied to your text

and for even better follow up, look at likes, reactions and replies to your stories and make sure they all got the message. When someone likes a post, just tweak the "Reply verbiage" to something like...

"Hey babe, I saw you loved my post... not sure if that means you are interested, or if you were just being supportive, but here's the info in case" and then use the rest of the message!

BLANKET ONLY FOLLOW UP:

Hey NAME! I know you were thinking about the April Showers deal! The blanket is seriously awesome, it...

✔️ Absorbs everything (yes, everything)
✔️ Keeps your bed 100% protected
✔️ Looks like a normal throw—no one would ever know
✔️ Machine washable for zero hassle

And it’s the perfect size for coverage without being bulky!

You were interested for a reason 👀

Do you want the details again? Or is there a reason you haven't snagged it yet, do you have questions? How can I help 🩷

BUNDLE FOLLOW UP:

Hey NAME! I know you were thinking about the April Showers bundle deal! The blanket is seriously awesome, and as a set it's going to get you to Splash Town, without any stress 🤣

✔️ Blanket absorbs everything (yes, everything)
✔️ Keeps your bed 100% protected
✔️ The curved toy targets the G-Spot
✔️ Lube keep things comfy

You were interested for a reason 👀

Do you want the details again? Or is there a reason you haven't snagged it yet, do you have questions? How can I help 🩷

ANOTHER TEXT BLAST...

You can send this as just a follow up to the gals interested, OR send it to the whole text list you sent the first blast too. It's generic enough that it will act as a sale reminder, or a follow up touch. But it's good practice to remove anyone that has purchased it already.

My April Showers deal ends tomorrow! These waterproof blankets are a must have 💦 They are great for waterworks, but also protect your bed from lotions, creams, liquids and even that time of the month! If you haven't gotten the details yet, reply SPLASH... and if you are one of the gals on the fence, here's your sign!

FOLLOW UP AGAIN...

Wait a day, and then check in one more time. Usually the 2nd or 3rd follow up is where you will capture those orders. They either order right away... or at last call 🤦‍♀️

NAME! I will be placing my orders for the blankets ASAP! Did you still want to grab one?! 🩷































LINGERIE POP UP

FROM THE CONTENT TAB
SUGGESTED DATE: April 25th

Run a Lingerie Pop Up for National Lingerie Day, the goal is to celebrate the beauty and confidence that comes with wearing lingerie!

*WE ARE WORKING ON GETTING A FEW MORE PIECES INTO THE SYSTEM, so the image template may update a bit

INSTRUCTIONS
  • Before you post, make a list of the different lingerie & brands you want to offer as well as pricing. There's almost 50 pieces ready for you to upload here in Success Systems, or you can choose your own pieces. Keep in mind that each brand has different sizes so you may want to adjust your pricing as needed & have the correct lingerie size chart 🙂 For the template, you can include as many lingerie pics as you’d like. If possible, try to find pieces that come in all sizes.

  • For pricing, you will need to know what you want to charge for multiple pieces, and you will need to update the pricing to reflect the pieces you choose in the script. We suggest:

    5% off on 1 Piece
    10% off on 2 Pieces
    15% off on 3 Pieces
    20% off on 4 Pieces
    25% off on 5 Pieces

    If you want to be able to offer a flat pricing scale, like 1 for $, 2 for $ just choose pieces that have the same price, and only share those.

  • We created blank templates so that you can use pieces that you want to showcase, or have on hand, but we also made some using some for:

    Escante (through Howard)
    Fantasy (through Howard)
    House of Desire (Social Stockroom)

    so there's a done for you versions as well. Please note that in the templates, there's one for each brand. You can order Escante and Fantasy both through Howard, and the House of Desire through The Social Stockroom. ONLY USE THE SPRING FAVES TEMPLATE if you are okay ordering from both places!

  • There's templates to offer 5 to 7 new pieces, use whichever makes the most sense for your business, or choose less if needed!
LINGERIE SALE TEMPLATES
LINGERIE PICS & TEASERS
LINGERIE SIZE CHARTS

swipe on mobile ➜

DAY 1

Post a teaser pic (this is a close up view of a small part of the lingerie to show detail-do not show the entire piece. This is to create interest & curiosity) of a lingerie piece you have in stock or you want to showcase, along with:

Sneak peek at one of the lingerie pieces launching soon ✨ Wait until you see the back...

ANOTHER TEASER:

I couldn't help it... here's another one 👀

If you want, share a third, or create a story with another teaser pic to keep generating some excitement!

OPTIONAL:
On Day two, you can share a couple more if you are showcasing 6 pieces, or share a different "slice" of the same pieces.
























DAY 3

You will post the lingerie styles and ask for their feedback on which they like the best!

Share your pic of pieces to choose from.

Help! I’m launching a handful of new lingerie pieces & I need help picking 2 to carry for inventory. I want to have the most loved ones 🥰 Which 2 are your favorite?

RESPOND TO COMMENTS:

Message this to everyone who comments on your post, and include the picture with the style options, and have the sizing charts ready.

Hi NAME! Thanks for helping me decide which lingerie pieces I should have! I’m placing my order for them this week & I’d love for you to be one of the first to try out the lingerie 🙂 For helping me pick these out, I’d love to give you a discount on them.

5% off on 1 Piece
10% off on 2 Pieces
15% off on 3 Pieces
20% off on 4 Pieces
25% off on 5 Pieces

I think __, __, and __ were the ones you mentioned you liked. Which ones would you like me to order for you (I think they will look SO GOOD 🔥)

IF SHE RESPONDS YES...

Include your website, or catalog link

Perfect! Before I order these for you, is there anything else you’d like 15% off?

Then send them their total, get their shipping and contact details and ask which payment method works for them (or send them an invoice or link to checkout)

DAY 4 OR 5

Go live or record a video of you wearing 1 piece of lingerie (ideally one you shared a pic of).

You can wear this over your clothes, and have fun with it. During your live, you will simply talk about the lingerie you’re wearing: soft material, not itchy, what you like about it, sizes it comes in, why everyone should own lingerie, etc.

This is a very short video. You do NOT want to mention the price at all. If you make this video more like “talking to friends vs being salesy”, people will naturally want to learn more about it & will comment asking for price.

FOLLOW UP:

Reach out to the gals interested in pieces! Attach pictures of the pieces she liked for a little extra push.

Hey NAME! I'm getting ready to place my lingerie order, and I'd lover to hook you up with a piece (or 2) 🥰 I know you liked this style!

Did you want to snag it while it's discounted?
























BLISS BOX

FOR MARKETING PLAN ONLY
SUGGESTED DATE: April 13th

This is something you can run for one month as a one time thing, or offer it as a recurring subscription! If you have a Shopify App, the TA Subscriptions App is great for recurring payments each month

INSTRUCTIONS
  • Bliss Box is a fun surprise for your clients that you can offer every month! Because you have access to a large variety of products, you have the ability to change up what is offered in the Bliss Box each month. For example, one month you might include a clitoral toy, and the next month a dual-action toy.

  • There are a lot of different candles, enhancement products, lubricants, body products and other items you can use for bliss, pleasure and relaxation within the same price range. This is a fun way for your clients to try out new products without worrying about getting the same thing each time.

  • If you offer it monthly, you can get creative with the types of products you include.

  • We are outlining one month. YOU CAN CHOOSE to only offer one option (just pick the price point that works best for you) OR you can give your customers the option of choosing which level they want. If you only offer one level, tweak the scripts below slightly!

    Option 1:

    1 small candle ($15 retail)
    1 enhancement product ($25 retail)
    1 toy ($30 retail)

    Retail: $70
    Suggested Sale price: $59

    Option 2:

    1 small candle ($15 retail)
    1 enhancement product ($25 retail)
    1 toy ($50 retail)
    1 lubricant ($20 retail)

    Retail:$110
    Suggested Sale price: $99

    Option 3:

    1 candle ($25 retail)
    1 enhancement product ($25 retail)
    1 toy ($70 retail)
    1 lubricant ($20 retail)
    1 bath product or fragrance ($20 retail)

    Retail: $160
    Suggested Sale price: $139

  • For future boxes:

    1 bath, body or scent
    1 enhancement or lube
    1 toy
    then change up additional items
GRAPHICS

swipe on mobile ➜

POST & HYPE

Here's a post for your socials:

POST:

The Bliss Box is HERE 🛀 my very first one & it's about to blow your mind!

Some days just leave you wiped out, tense & craving something that actually helps you let go and feel amazing again. When everything feels like too much, don't you just crave a moment that's all about you?? Pure relaxation, no guilt, just feeling good in your own skin?

Check out my new Bliss Box! A collection of secret treasures designed to make you feel sexy, relaxed & completely in control of your pleasure. We're talking mood-setting luxury, nerve-exciting enhancers to amplify sensation & a surprise toy to play with. It's self-care that feels indulgent, empowering, & a little naughty... in the most delicious and pleasurable way.

This debut edition is limited to 10 boxes, and there's 3️⃣ price points to choose from! So if today's been rough & you're ready to treat yourself to some real relief, comment 'BLISS' or message me quickly—I'll hold one for you before they're gone. You deserve this reset. 💕

COMMENT & REPLY:

When they comment, react to it & reply “messaging you!” Doing this will continue to bump your post in the newsfeed. Then message them. Include the pic with the Bliss Box options:

I have a Bliss Box saved for you! I just need to know which option you want! Then for the toy you’ll be getting, would you like the toy cleaner & tote to help prevent bacteria growth?

WHEN THEY SAY YES:

Sounds good! Before I email you a link, is there anything else you know you need, or need to refill since I'm shipping anyway?

(I can send my __CATALOG/WEBSITE__ if you need it) 💕

Then they payment details, customer info, etc!

IF YOU ARE CONSIDERING MONTHLY:
Once they pay, it's a good time to ask them if they want to subscribe, by sending something like:

OH! Shoot, sorry, before I send your receipt over, I meant to ask you, do you want to subscribe to the box so you get one every month? This box is amazing, but I found so much great stuff for the next few months too!

TEXT

And a text message! Of course, you can set up a keyword and use that to auto respond or follow up as needed!

👉 Whether you plan to offer this monthly or not, it's a good idea to create a "Bliss Box Interested" Tag list... then if you promote it monthly, or every few months to get new subscribers, you can reach out to women you know thought about it in the past and check in with them again. It's like a leads list.

TEXT:

My first Bliss Box is HERE 🙌

Some days just leave you wiped, tense & craving something that helps you let go and feel good (shoot, even just better). How does pure relaxation, no guilt, just feeling good in your own skin sound?

If good... you need this collection of secret treasures designed to make you feel sexy, relaxed & completely in control of your pleasure.

This debut edition is limited to 10 boxes 💕 Do you want details on what's inside NAME?

WHEN THEY SAY YES:

Include the pic with the Bliss Box Options

The Bliss Box is all about mood-setting luxury, nerve exciting enhancers to amplify sensation, & a surprise toy for you. It's self-care that feels indulgent, empowering & a little naughty...

There's three options to choose from, and all of the products are focused on you winding down, getting in the mood... and then getting down to business 💕

Which option would you like?

WHEN THEY RESPOND:

I have that Bliss Box saved for you! For the toy you’ll be getting, would you like the toy cleaner & tote to help prevent bacteria growth?

WHEN THEY RESPOND:

Sounds good! Before I email you a link, is there anything else you know you need, or need to refill since I'm shipping anyway?

(I can send my __CATALOG/WEBSITE__ if you need it) 💕






SOME NOTES

In the graphics templates, there's an example note to put in the box and include with their order:

Your Bliss Box contains multiple products, a candle, enhancements & more! Time to relax by helping your body create happy hormones to brush off the stress from the day. This month’s toy features a clitoral toy. Use this to stimulate your vulva (everything external) & increase blood flow to help achieve a satisfying clitoral orgasm as well as making it much more likely to have a gspot orgasm. If you have a partner, this toy will be perfect for foreplay as well as during sex!

Enjoy your Bliss Box!

It's a nice touch!

Plus if you want to offer it monthly, you could add a QR code to sign up for it on your website


HYPE:

  • Like with anything, the more you hype this, the better they typically do, but always keep in mind that you don't have to push everything hard. So if you are doing a hard push on other campaigns, go softer on some so they don't all feel like they are the same!
  • An easy reminder post and text? Just share that you only have 3 left 😉

SOME MORE NOTES:

  • Need product ideas? Go into the Products Tab, click on All Products, and you can filter them by Price: Low to High. That can help showcase some of the products in your price points.

  • Utilize sale products and fun extras you find. You can turn these boxes into anything you want, and seasonal is always fun and keeps things fresh

  • If there's products you are curious about, and can get them, toss in a sample pack.

FASTEST FINGERS

FOR MARKETING PLAN ONLY
SUGGESTED DATE: April 22nd

Great way to move some products QUICK, create excitement and get rid of old products, gauge interest on new ones that you have on hand or blow items out in your groups, or live on other social channels.

INSTRUCTIONS
  • Pick your platform. These are traditionally done in Facebook Groups... but as long as you are comfortable, you can do it anywhere you can go live. Adult content is all over social, not just hidden away any more, so do what you are comfortable with, and be aware of guidelines.

  • Pick your date, and start promoting it about 48 hours before. It creates a sense of urgency to make sure to watch and then they don’t forget about it! You can even do this with 24 hours notice, and it's a fun pop up. Wednesdays or Thursdays are a good day of the week since Friday's can be payday.

  • Before you do this, make a list of the products & quantities you want to have in this sale. You can grab from your inventory or find things on the wholesalers websites.

  • Figure out a flat price for all the items in your sale, like everything is $20. This keeps it simple! Make sure the retail value stays in line, so that you aren't discounting too much, and if you have one or two items (even if you literally only have one to sell) that you can offer for $20 with way higher value, you can use that in your promotion... think "there's even a $50 product for $20" etc

  • There's prizes for customers that buy a certain number of products. Decide how many they need to purchase to get a prize! You can do something like 5 products, etc. If you want to toss in a "bigger" prize to make it more enticing to get in to win, go for it!

    PRIZE IDEAS:

    10%-15% Off a Toy
    15% Off Lingerie
    Travel Size Products
    Sale Product (get cheap)
    Spring Swag

    (literally anything spring related: can be cute things from the dollartree like decorations, candles, etc.)

    You will talk about getting into the Prize Bag during your live, and after the event once invoices are paid, you will go live again and draw the winners.
  • MATERIALS NEEDED:

    Themed bucket, egg, bag, etc.
    This is where you’ll be pulling out the prizes for those who buy a certain amount of products during the sale. You can find these anywhere!

    Paper for making your product list, prize slips and for the #’s on the popsicle sticks

    Popsicle sticks

  • BONUS TIP: If you set up a text keyword like FAST you can use that tag list to shoot out a reminder right before the live, even if you don't send out a text about the actual event and include the group link 🔗 There's no need to set up an auto reply, unless you want to do something easy like "Woohoo! See you then! I'll send you a reminder before I go live!"
FASTEST FINGER HOW TO VIDEO
GRAPHICS TEMPLATES

swipe on mobile ➜

PROMOTE

Since these are quick easy pop ups, you don't have to go super hard. If you have an engaged group, you can just post about it there. If not, there's an optional text to get more eyes on it.

Do these 1-2 days before:

  1. Update your Cover Photo
  2. Post about the event
  3. Text if needed

POST:

It's time for a Fast Fingers LIVE 🙌
These are always so exciting...

💲20 Products
🎉 Special Bonus Drawings
😅 Tons of laughs
🏆 A little competition

It's happening on (tomorrow/day of the week) so mark your calendars! If you want a reminder so you don't miss the live, text me the word FAST to (000) 000-0000 and I'll shoot you a reminder!

TEXT (OPTIONAL):

I'm doing a fast paced, super fun LIVE event in my private group this (day of the week/tomorrow) 🙌

Tons of products for 💲20 each, lots of laughs, and special bonuses! No purchase required, but some things are a steal 🎉

All you have to do is tune into my private group at (TIME) on (DAY) at (LINK)

If you want a reminder right before I go live, text me the word FAST 💕







THE EVENT

Like with anything, the more you promote what you are doing, the more eyes on it. Don't overthink this, it's really easy. Just post a few times about the event. Here's some ideas:

  • Share some of the items that will be $20
  • Who has done a Fast Fingers before?
  • Name 1 thing you want to grab for $20
  • Update the cover photo to "today"
  • REMINDER! It's tonight!
  • REMINDER! It's in one hour

*Don't forget to text everyone if you created a reminder keyword. Send this out 15 minutes before you go live. Let them know it's in 15 minutes, and include your group link again.

THE EVENT

It's really simple. Have FUN!
Remind everyone that every product is $20, let them know how to claim it (by dropping the number of the product in the comments) and tell them how many products they need to claim to get the bonus! Watch the video above for more details on how to run the live if needed.

You’re going to do great!
You’ve got this!

Once you’re done going live, you’ll want to start tracking what people have ordered through the comments.

AFTER THE LIVE

After the live, message your clients that claimed items this:

Thanks for joining me during the Fastest Fingers Sale! 💕 Here’s everything I have down for you. Did I miss anything?

LIST THE PRODUCTS

If they did not claim 5 items (or however many they needed for the bonus) confirmed that you didn’t miss anything, respond:

Great! You’re only ___ away from getting a prize pull from the prize bag! Would you like to add anything on?

After she sends you a list of additional products or says no thank you, respond:

Sounds good! Before I wrap up your order, is there anything else you’d like 15% off?

(I know, I kinda just asked that, but it's amazing how many people need a refill, or don't think about stuff I didn't have on the event 🤣)

Then finalize her order, get her address, payment information or send a link. Don't forget to charge tax and shipping!

ONCE INVOICES ARE PAID:

Then it’s time to pull the winners! You’ll do another live video to announce what everyone’s prizes are. You’ll want to do this before mailing out the orders as a lot of people will add on if they got coupons, especially if you make sure you message them to let them know what they got!

(Bonus tip... if you "accidentally" send some 10-15% off Toy coupons to gals that didn't win one... whoops 😉)

CRAVE CAMPAIGNS

FOR MARKETING PLAN ONLY
SUGGESTED DATE: April 27th

A few ideas and scripts for launching or promoting Crave Jewelry! These ideas could also work for anything that doesn't look like a toy.

INSTRUCTIONS
  • You don't have to have any pieces to make this work... but it is way better if you have one. Part of the beauty of this product line is being able to just wear it out and about, and if you get asked about it, you have an in, or you can casually mention it at parties or in reels.

  • There's a few examples of some selfies below. But we would love to see your Crave selfies in the group too if you have a good one! You can also use the Crave photos from the brand page if you don't have a piece on hand.

  • For ordering details, check out the CRAVE Brand page, and some items are available at The Social Stockroom

  • For this promotion, we decided to drop THREE DIFFERENT ideas. You can choose the one that you think will suit your customer base best. Use the scripts below as texts, but you can also tweak them a bit and use as posts too. You can also run one now, and save the other ideas for later!

  • For a discount, you can offer a flat 15% off, or do 10% off one piece, 15% off two, etc. Your choice!
GRAPHIC INSPIRATION

swipe on mobile ➜

IDEA #1

EMPOWERMENT

This concept focuses less on Crave being about a toy, and more on Crave as a symbol. It's such a cool concept, but a lot of your customers might LOVE their toys, and not see the need for one as jewelry... but this reframes it into being more about empowerment!

Tweak as needed, and lean into the empowerment angle as much as you want!

Take a selfie wearing a piece, and have it front and center. You aren't hiding it.

TEXT OR MESSAGE:

Name!! Guess what this is?!
I have a new line up... and it's just as much about female empowerment as it is about pleasure. I know for so many, being able to own and embrace your sexuality is a journey, and it's something to be proud of. Realizing there’s no shame, acknowledging your needs, learning your body… all part of it. This line is stunning and fun, and a symbol just for you. They are discreet, sexy, classic... and they buzz!

Any interest in checking out the pieces I got in?! This is just one of many 🙌

RESPONSE:

Send them pictures of the options you have, or even create a Crave Collection, and send them that direct link.

I'm so excited you want to check out the pieces I'm offering. I can tell you, I feel sassy and sexy when I wear mine... especially since no one knows but me.

Check the pieces out at: (LINK)

And then I can't wait to hear which pieces you like best. I'm also running 15% off until ________ on any piece(s) you want to treat yourself to!

Then follow up!

IDEA #2

FIND THE TOY

This version is all about leaning into how discreet it is as a vibrator. Some women really do want toys that don't look like toys, and this campaign leans into that!

This text or post is also a fun one just for some responses (which help your send rate or algorithms) and gets some response!

Take a selfie wearing a piece, and stash a few other things around to create a "guessing game" so they can find the toy!

TEXT OR MESSAGE:

Hey NAME! 💕 I felt like doing something fun today! There's a TOY hidden somewhere in this picture... let me know if you can find it, or send me your best guess! I just have to say this product is perfect for anyone that needs a discreet toy (maybe because of littles, a partner that's not a toy fan, or maybe just as a surprise on date night)

I can't wait to hear what you think it is! And all guesses will be in to win a little prize!

RESPONSE:
Start with either:

YESSS! Nice guess!! Did you already know?! 🤣 or That's not it!! It's my _______!

Then follow it with:
I'm so excited about these jewelry pieces. I just got them in! They are discreet, sexy, classic... and obviously, they buzz! They are also rechargeable (so they are legitimately good vibrators... and stunning jewelry pieces!)

Since you guessed, you get to pick out any piece you want for 15% off 💕

Do you want to check out the options?

(tweak the since you guessed to something like since you guessed correctly, or since you tried)

Then follow up!

IDEA #3

SALE

This campaign leans into needing testers and offering a deal right off the bat. It's more of a traditional launch campaign, just focused on one piece. You would even create a google form for them to choose their options and the finished!

Take a selfie wearing a piece, and have it front and center, you aren't hiding it in this campaign either, you are leaning into exactly what this product is, a gorgeous piece of pleasure jewelry.

TEXT OR MESSAGE:

IYKYK NAME! At first glance… it’s just jewelry.
But if you really look…
yeah… it’s not just a necklace.

I’ve found a few beautifully discreet accessories that buzz and I want feedback (I already know how I feel about mine, and fact that it's rechargeable, and the power had me shook 🤯)

So I'm offering a limited time deal to see which pieces everyone is the most excited about!

Want to check out all the options and snag the discount? Reply with the word TEASE ⬇️

RESPONSE:

I'm so excited that you want to check the pieces out! For treating yourself and sharing your feedback, you get to pick as many pieces as you want for 15% off 💕

Check out (LINK)

All you need to do is let me know which piece you want to try, and I'll apply your discount! Most are available in lots of finishes like silver, rose gold, gold and black! There's even "bracelets" 😉

Can't wait to find out which you pick!

Then follow up!

EMAILS

FOR MARKETING PLAN ONLY

Don't forget that all emails require editing before sending. Skim the WHOLE email, there's potential edits throughout!

VALUE ADD EMAILS

EMAIL GRAPHICS
  • Want to increase your email subscribers?
    Use some of the email content for teasers on your socials, or as tips & tricks text messages. Then tell them that if they want more detail and regular Sexual Wellness information to subscribe (then include details on how they sign up for your emails)
  • Remember that email is a long game!
    It's also a way lower conversion rate than what you might be used to (if you message 10 people, you might get one bite... if you email 1000 people, you might get one bite...). That's why continuing to build your funnel and getting new subscribers matters. Emails can also get stale, and if you are just starting out, you might have 50% of your emails be stale leads. That's okay, don't sweat it.
  • Personalize them
    by inserting a "First Name" field when you can. Also, if you have both men and women on your email list, make sure you make things as generic as possible by not assuming your audience.
  • Create custom collections to increase conversion (advanced)
    Depending on your goal and comfort level, if there's an email that talks about a certain type of product, or let's say Menopause, you can create a Collection for "Menopause" and link that as your button. So instead of a Shop Now button that takes them to your home page, it would directly take them to the 5 curated Menopause recommendations, making searching and shopping easier 😉
  • Eye catching graphics
    Don't worry about header images not matching products you carry (unless you are specifically selling a certain item in the email). No one will EVER (okay, probably not ever) ask for it. It's just about capturing their attention.
  • Add a little formatting
    Like putting the text into bullet points, adding some bold or italics (I'm working on getting the copy paste to work to include these, but for now, it's doesn't!
  • Include your Important Details
    Make sure your emails have links to your socials (you can even add buttons to click to follow instead of the little icons). You also want to make sure they can shop easily, or contact you. It's also okay to include a photo of you in the email, or in the footer so they know who you are.
discount hanks (fix)

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4/2/26

Finding Your G-Spot

(educational content about finding your G-Spot with a mention about waterproof blankets)

PRODUCT IDEAS:

4/9/26

Remote Control Toys

(and why everyone needs one, leans into the reasons why they are popular and ways to use)

PRODUCT IDEAS:

4/16/26

Going Low & Slow

(value add email with tips and tricks to make foreplay last longer and feel more intentional)

PRODUCT IDEAS:

4/23/26

Escape the Chafe

(sale email with information about chafing for Love Your Thighs day, other info on embracing your curves!)

PRODUCT IDEAS:

4/30/26

Let's talk Butt Stuff

(educational email that breaks down what's normal, and what's not with a link to booty items)

PRODUCT IDEAS:

ADDITIONAL SALE EMAILS

These are pop pup sale email examples, no theme, no national day, no additional posts. We also thought it might be useful to see some layouts, and highlight features available by email. These two emails are STAND ALONE examples you can use as inspiration or reminders, and we will share more each month. Create them and save as DRAFTS to access and duplicate later.

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THIS MONTH'S EXAMPLES

Both of the April Examples are showcasing the PRODUCT SECTION BLOCK you can add to most emails! This is a great way to feature one, or multiple products.

As a heads up, if you have the BUTTON showing on the product (which makes for easy adding) you cannot attach a discount code to the link. So this is great when you mark down the actual product, or you can hide the button.

STEPS:

To use the Product Block, just add the section, then under the Menu that pops up, click STATIC to select the item(s) you want to feature! Below that, you will see Image, Title, Price, Description and Button. That's where you can edit those sections, or hide them. You can hide the Button when you have a main button connected to a discount, and if you are talking about the product in the email, hide the description as well.

POP UP SALE EMAIL EXAMPLE

SINGLE PRODUCT PROMO

Here's an example for highlighting a single product, and ways to add a discount code without removing the button! Your customer will have to remember to use the code, but most will!

POP UP SALE REMINDER EXAMPLE

MULTIPLE PRODUCT PROMO

This is an example of an email for when you want to highlight multiple products (like a product launch) or something with multiple styles like lingerie. This is a great email to run during the Lingerie Sale. This email has them text you to order, but you can also set up the discount on your site and add a button to shop,

TEXTS

FOR MARKETING PLAN ONLY

These are any text campaigns or ideas for the month ARE NOT sale texts, instead value adds, or to increase your engagement and response ratings

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THANK YOUR CUSTOMERS

A JUST BECAUSE TEXT:
Edit this to make it sound like you. This shouldn't be copy pasted, it needs to feel genuine and real 🩷

Sorry for the random morning text, but I just wanted to say thanks NAME. I'm sipping coffee in a rare moment of peace, and feeling grateful. So thank you for not hitting unsubscribe, thank you for being interested in what I'm sharing, thank you for caring about women's sexual health, and thank you for the 1000 ways you've ever supported me 🥰

BUNDLE

Party Follow Up Bundle!
Import Bundle ID: 6Tch9DtnQhm

The Customer Follow Up Bundle is designed to keep you connected with your customers automatically after each party, making sure no one slips through the cracks.

This bundle includes keywords, campaigns, and messages that work together in a cycle until your client attends another party (if they text the word Party again, it resets fresh)

*This is a more advanced campaign, DO NOT USE if you are not familiar with Project Broadcast campaigns!

BUNDLE INSTRUCTIONS

ENGAGEMENT & GROUP

FOR MARKETING PLAN ONLY

This is your spot for fun events, challenges and other things you can do to increase interaction and engagement with your customers, and generate some sales (even if that's not the main goal)


GROUP WAKE UP

SUGGESTED DATE: Anytime

This Group Engagement is a fun way to wake up your Facebook Group. In this giveaway, you’ll be encouraging members of your group to share pics of their recent order (which can help create interest in those products & orders), share funny memes, join your Birthday Club (or whatever else you offer) and ask personal questions, which can be really beneficial to you, as it’ll help you know what type of content to share.

GRAPHIC
EDITABLE GOOGLE FORM
INSTRUCTIONS
  • Click on the Google Form, and make a copy. You shouldn't need to edit it unless you choose

  • For the prize drawing, give them up to 48 hours to get entered via the options below. A 2 day window encourages them to act fast. Any longer, they’ll forget and not as many people will do it. For a prize, it can be something simple like a foil pack or if you have a cheap item on hand, you can promote that as a bigger incentive to drive more engagement.

  • When it’s time to pick a winner, simply add everyone’s names and their entries to https://wheelofnames.com/. Record the wheel being spun and post it in your group! TIP: An easy way to track everyone’s entries is circling back to the original post and commenting with “Jessica, got your down for 10 entries” each time someone does something (inviting friends, for example). This way, when it’s time to enter everyone’s names in the Wheel Of Names, it’s quick to find who earned entries on those posts.

  • SIDE TIP: One of the tasks asks them to POST MEMES in your group. If you TURN ON post approval during this contest, those memes will live in your Pending Posts, and you can post them as you need for extra content!

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POST

POST:

Include a graphic, like the one attached or take a selfie with a prize. Also include any other tasks, like joining a Birthday Club, or following you on a specific social account that you want.

📣 Freebie Alert 📣

Every few months I like to give away free product! This time, I’m giving away __insert prize or delete if something small__ 🩷

How to earn points to win:

✨ 10 entries:
Join my text list by texting GROUP to 000-000-0000 (you are consenting to get occasional sale texts)

✨ 8 entries:
Ask a question in this google doc! It can be anything about how to make things exciting in the bedroom, needing date night ideas, etc!

INSERT GOOGLE FORM LINK

✨ 5 entries:
For every female friend over 18 that you invite to the group!

✨ 2 entries:
Share a funny meme (make a separate post) you might not see them right away, but they will all be entered!

OPTIONAL

Here's some extra ideas to promote it:

  • Shout out gals as they gain entries
  • Create a Leaderboard
  • Welcome new members
  • Post it more than once
  • Run it once a month

GROUP OR SOCIAL ENGAGEMENT POSTS

FROM THE CONTENT TAB:

swipe on mobile ➜

4/1/26

APRIL FOOLS

Have a little fun today! There's four fun posts to choose from! Either an "Affirmation Vibe" that says nice things during your Orgasm, or Finger Lickin' Good Massage Oil... then of course the "Will Ghost you Remote Vibe" and Energy Drink Arousal Gel! Just pick one, share the graphic with a post and have some fun with it 🤣

PS, if anyone wants the vibe in the Validation vibe picture, it's the Je Joue Hera... it just won't tell you that you're pretty!

APRIL FOOLS GRAPHICS
4/14/26

EX-SPOUSE DAY

It's ex-spouse day, which seems like a perfect time to have your group members spill some tea 🫖

Okay… it’s Ex-Spouse Day 🚫

And I feel like this is a safe space to say…we’ve ALL had at least one moment where we were like…

“… ummm seriously?” 😂

So I need to know...

👉 What’s the dumbest, funniest, or most confusing thing an ex ever did in bed?

(and help me keep it light and fun!)








4/23/26

WORLD BOOK DAY

There's nothing book lovers like more than a post with book suggestions! If you are a book nerd, share your favorites in the post too!

Listen up nerds!
It's National Book Day 📚🩷

And there's nothing better than book suggestions to find the next best read. Plus, in this group… I KNOW some of y’all aren’t just reading for the “plot”

(it’s okay… this is a safe space 😂)

So do me, and your fellow book lovers a favor, and drop your faves...

You know the ones:

• the can’t-put-it-down reads
• the “wait… WHAT just happened” moments
• the ones that live rent free in your head after

(and no gatekeeping allowed 😏)

Bonus points if you tell us WHY you loved it…because that’s how we find the REALLY good ones 👀

POP UP SALES

FOR MARKETING PLAN ONLY

National Days are fun ways to engage, but also great for pop up sales. Use them when you need a quick boost in sales, or have stuff going on and don't have time to run a bigger promotion! Sprinkling some in also changes up the flow, so some are longer and more in depth, these have more urgency.

POP UP SALE TEXTS AND POSTS

ALL APRIL POP UP SALE GRAPHICS

(there's graphics for ALL pretty much all Pop Up suggestions below, not just these few)

4/7/26

BEAVER DAY

PRODUCT IDEAS:

POST OR TEXT:

It’s Beaver Day… 🦫
so let’s take proper care of her with 20% off everything you need for Beaver Care 🤣🥰

Let's keep that Beav soft, smooth, hydrated, and very well taken care of. Think...

✨ Shaving Cream
✨ Hydration
✨ Lubricants

... And everything else your beaver deserves

Because she deserves more than the bare minimum 👀

INCLUDE A LINK OR CALL TO ACTION:

  • For website orders, create a collection, add the "Beaver Care" products, and hit "SHARE" at the top for a customer facing link directly to those items
  • Or take orders direct, and let them know which products are on sale
4/20/26

4/20

PRODUCT IDEAS:

POST OR TEXT:

The best thing about today?!
People slow down! It’s 4/20… so we’re keeping things extra chill 💨😁

Relax, unwind, and treat your body right tonight.

✨ Hemp & SeeBDee favorites
✨ Soothing, calming
✨ Feel-good formulas

Perfect for winding down (or turning up 👀) Whether you’re setting the mood or just melting the stress away…

I've got you covered 🌿
(Plus Hemp Seed Oil is really great for your skin)

So TODAY only, all my four twenty friendly products are Buy 1, get 1 Free! Just drop me a plant below, and I'll send the 🔗

4/28/26

KISS YOUR MATE DAY

PRODUCT IDEAS:

IDEA:
Create a kit of 2-3 Smooch products (one can just be a flavored product for oral... we didn't say where they have to kiss). Make sure you read through the post and edit. You also also run a sale on items just for lips, or feature one product as a pop up.


POST OR TEXT:

It's KISS YOUR MATE DAY!
First... who has already smooched their partner today? 💋

Kissing is seriously underrated... did you know that:

• 1 in 5 married couples go an entire week without kissing

• 40% of couples say their kisses last 5 seconds or less

• 8 out of 10 couples don’t even kiss before bed

But we are bringing back that crazy teenager make out energy! 😚 So today only, get a SMOOCH SET for $____. I only have 10 available... they feature:

(PRODUCT)
(PRODUCT)
(PRODUCT)

... and you might have noticed one of the items isn't actually for your lips... because we never said where you have to kiss 🤣🙌

Want to snag one? Smooch me below!

MORE POP UP IDEAS & NATIONAL DAYS:

    • Apr 1st
      APRIL FOOLS DAY
      See below for fun images

    • Apr 2nd
      NO PANTS DAY
      Pop up Idea: Post asking how many people have done a video call with no pants

    • Apr 3rd
      WORLD PARTY DAY
      Pop up Idea: Book parties!

    • Apr 5th
      EASTER
      Pop up idea: Last call on Easter Eggs

    • Apr 6th
      PAJAMA DAY
      Pop up Idea: Run a sale on Jammies

    • Apr 7th
      BEAVER DAY
      Pop up Idea: Run a sale on Shave Cream (or anything "for your beaver")

    • Apr 7th
      NO HOUSEWORK DAY
      Pop up Idea: Ask your group their least favorite chose

    • Apr 14th
      CAKE & CUNNILINGUS DAY
      Pop up Idea: Run a sale on products for oral, or "oral" toys

    • Apr 14th
      EX-SPOUSE DAY
      Pop up Idea: Post asking about the funniest dumb thing an ex-partner ever did during sex

    • Apr 15th
      BANANA DAY
      Pop up Idea: Free Emojibater Banana with purchase over $100 (Available on Nalpac, also on Faire just use the Success Systems Dame code DAMESS10 for 10% off, but there is a $99 minimum order.)

    Test
    • Apr 15th
      TAKE A WILD GUESS DAY
      Pop up Idea: “Never Have I Ever” game in the group

    • Apr 18th
      ANAL SEX DAY
      Pop up Idea: Run a sale on butt stuff

    • Apr 19th
      HUSBAND APPRECIATION DAY
      Pop up Idea: “Do something he’ll REALLY appreciate” sale on products for him

    • Apr 20th
      4/20
      Pop up Idea: Hemp or CBD product sale

    • Apr 22nd
      EARTH DAY
      Pop up Idea: Highlight brands or products with clean ingredients

    • Apr 23rd
      LOVE YOUR THIGHS DAY
      Pop up Idea: Anti-chafe product sale

    • Apr 23rd
      BOOK DAY
      Pop up Idea: Post a drop post for their favorite sexy read

    • Apr 25th
      NATIONAL LINGERIE DAY
      There's a lingerie sale in the content!

    • Apr 25th
      WORLD WOMEN’S WELLNESS DAY
      Pop up Idea: Did you know health facts

    • Apr 27th
      TELL A STORY DAY
      Pop up Idea: Drop your best “that one time” story

    • Apr 28th
      KISS YOUR MATE DAY
      Pop up Idea: Smooching facts, fun tips or a sale on any lip products
    Test
Button label

CAROUSELS

FROM THE CONTENT TAB:

If you aren't posting Carousels on your socials.... you should be!
(they are a regular post with a series of pics) or you can edit some of the pages to make them stand alone tips 😉

CAROUSEL TEMPLATES

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PARTY BOOKINGS

FROM THE CONTENT TAB:

Here's some scripts you can send as texts or messages! Always tweak to work for you!

swipe on mobile ➜

FUN TWIST:

World Party Day 🎉 Use today as an excuse to send out a blast and include your party goal (how many bookings you want). Then for every party booked, add a prize to a "Party Day Prize Pack" that one of the hostesses that books on World Party Day will be entered to win as long as their party holds.

*You will want to have a date the parties need to be held by so that you can do the drawing!

*Every time someone books, post updates about your goal, and the product that got added to the Party Day Prize Pack.

TEXT & POST:

It’s World Party Day NAME! 🩷

Since parties are my favorite thing… this is basically my National Holiday 🎉 So I’m turning it into something FUN (and a lot rewarding 👀)

Here’s the deal:

✨ For every party booked by April 5th, I’m adding a prize to my World Party Day Prize Pack

✨ One lucky hostess will win the ENTIRE thing. The more parties I book, the more prizes there will be! Plus all the normal rewards!

BUT... here’s the catch:
• You have to book between April 3rd–5th
• Your party must be held by the end of May
• You have to be up for fun with friends!

All you have to do to help me celebrate, hit my goal, and be in to win is reply with the word PARTY and I’ll send you my open dates to pick from 🎉

WORLD PARTY DAY GRAPHICS

THEME OR SEASONAL:

Mother's Day is around the corner, so it's the perfect time to promote "Bad Mom" Parties! This also makes a good blast if you don't hit World Party Day.

TEXT OR POST:

Good moms go to brunch…
Bad moms to go "those" parties 🤣

Mother’s Day is coming, and we deserve a chance to let our hair down... without the kids.

💋 So it's time to book your Bad Moms Party!

This is your excuse to:

✔ Get out of the house
✔ Laugh way too hard
✔ Hang with your friends
✔ Zero responsibility for a few hours

And actually do something that feels like you again...

No stress
No pressure
Just a fun night in with your girls

I only have a few dates open NAME, want to see what's available so we can get some gals together?














HOSTESS OFFER:

This one is super low key and casual, almost blunt with a free toy offer. Check the sale pages for something you can offer at a high value, but a low cost. This is better to your Get Em List, not as a blast to everyone.

TEXT:

Hey NAME! I just got my hands on a new toy, but only got 3️⃣ of them. I was planning on putting them on my site for $179.... but then I remembered you were thinking about having a party!

Want it for free?!