WHEN:

Monday August 3rd - August 4th
(with Optional Party Workshop Aug 5th)
and there will be a get together on Sunday Night

WHERE:
Sheraton Grand Hotel
623 Union St, Nashville, TN

STIMULATE is a business to business trade show, conference and year-round community that connects industry vendors, suppliers and resources to retailers, medical professionals, sex therapists, spa operators, online and independent sellers, and more within the sexual wellness space.

With a core focus on enhancing business success while also supporting expert-led education for sexual wellness, STIMULATE delivers an annual trade show + conference experience in Nashville, TN, as well as select other events throughout the year. Through a collaborative approach, STIMULATE provides an opportunity for industry leaders, retail buyers, medical decision makers and industry professionals to gain quality, interactive experiences that support the growing sexual wellness market.

https://stimulatetheshow.com/

This event got rave reviews last year, and it's a great event for those that are in the party space, or love trainings and sexual health content. It's so much more than just a Trade Show. Think Trade Show... and conference. Everything is curated, intentional, and while the products and exhibitors are great, there's business trainings, sexual health education, industry and sexual health speakers.

Every year they change things up, but there's always a ton of extras and cool add ins that make this event different and unique. It's also a smaller show, which can help reduce the overwhelm on the product side, and allow attendees to really hone in on top brands.

ADDITIONAL INFORMATION

UPDATED 5/26/26

Frequently Asked Questions

Why is There a Fee to Attend? +

Unlike other trade "only" shows, there's so much value outside of the Exhibitors. There are trainings, Ask the Doctor segments, activities, classes and components to the Stimulate Show that don't exist at other events.. Each year they do something new and different that increases value and the fun factor for this event. They have to over the expense to fly in Doctors, Industry Leaders and trainers, and unlike other events, there's sexual wellness information, business trainings and a lot more to tap into than just product.

Think of it more like Vendors
and a Conference.

CHECK OUT THE "PICKING CLASSES" FAQ
TO SEE A SNAPSHOT OF WHAT'S OFFERED
and the button below for more details on each.

In 2026, there will be a Beauty Bar and Headshot station, with some other fun stuff throughout, like live music at lunch!

This event is also stunning. They put a lot of effort in content worthy backdrops, photo ops, and the overall vibe in general. It's not just a giant room with vendor tables, it's a full on experience.

So yes, there's a fee, but this event is a full on experience, not just a vendor show.

The "Success" Room +

We know how overwhelming events can be, so just a heads up... Success Systems will have a room (as part of the event) that we can all use to go hang out in, relax, take a breather, plan meet ups at, or just step away for a sec!

More info on this coming soon, but just know, we have an "escape" space for the Monday and Tuesday during the show 💗

... and probably snacks!

What Classes & Trainings are Included? +

There are a few "invite only" or events that require separate registration. You can view the full agenda to see everything offered, but as a general outline, there's the show hours, and the classes being offered to all attendees each day:

Monday August 3rd

Show is open:
Show Floor: 9:30 to 5:00 

Lunch available from:
11:30 to 1:00

Guided Floor Tour:
With Sex Therapist Emma J. Smith, PhD, 2:00 | Meet By Registration

STIMULATE+Afterhours Party:
Open to All Attendees
8:00 PM to 10:00 PM at the Woolworth Theatre


Select any STIMULATE+Educate Sessions:

Opening Remarks:
Kicking Off STIMULATE 2025
10:45 to 10:55

Safeguarding Your Brand and Creative Works:
Trademark & Copyright Basics
11:00 to 11:30

Make Them Come:
Creating a Shop for Your Specific Audience
11:40 to 12:00

The New Science of Sensation:
Redefining Sex, Expanding Pleasure + Exploring Products That Can Changes Lives
12:00 to 12:50

Understanding Shibari
Through a Demonstration + Discussion
1:00 to 1:30

Integrating Sexual Wellness into Aesthetic Practice:
Clinical, Patient and Business Perspectives
1:40 to 2:10

How Sex Education Builds Customer Loyalty
and Boosts Your Bottom Line
2:20 to 2:40

The Silver Sexual Revolution:
Clinical Realities and Commercial Opportunities in Sexual Longevity
2:00 to 2:30

Pleasure + Protection:
How Adult Stores Can Increase Trust, and Build Repeat Customers While Normalizing Testing + PREP
3:00 to 3:50

Sex Span = Health Span:
The Future of Vitality with GAINSWave
4:15 to 4:45


Ask The Doctor Segments:

11:00
2:00
4:00  


Tuesday August 4th

Show is open:
Show Floor: 9:30 to 5:00 

Lunch available from:
11:30 to 1:00

Beauty Bar & Headshots:
11:00 to 3:00 

Guided Floor Tour:
With Sex Therapist Emma J. Smith, PhD, 2:00 | Meet By Registration


Select any STIMULATE+Educate Sessions:

Class TBD:
10:30 to 10:50

Understanding the Male Consumer:
A Panel Discussion Across The Generations
11:00 to 11:30

The Most Underserved Category in Women's Health
and How to Win It
11:40 to 12:00

The Judgment-Free Aisle:
How Retailers Are Partnering with Brands to De-Stigmatize and Democratize Intimate Health Access
11:40 to 12:00

Stimulate the Algorithm:
AI Hacks to Boost Visibility and Sales Without Getting Censored
12:15 to 1:10

From the Couch to the Cart:
A Psychological Perspective on What Consumers Really Want
1:00 to 1:30

Shoppertainment:
Supporting Consumers Beyond Traditional Stores
1:15 to 1:45

Pleasure and Perspective:
Navigating the Importance of Culture in Customer Care for the Next Generation
2:00 to 2:30

From Exam Room to Retail Room:
How to Easily Integrate and Monetize MedTail in Your Practice
2:40 to 3:15

Unlocking the Female Orgasm:
A New Framework for Pleasure + Product Innovation
2:30 to 3:00

Tame the Taboo
Hormones & Menopause 101
4:15 to 4:45

Ask The Doctor Segments:

11:00
2:00
4:00  

Wednesday August 5th

Optional Home Party Workshop + Lunch
*Additional Registration Fee

11:30 to 3:30

Will feature trainings, speakers, and products relevant to, and specifically for those in the In Home Party space. They have always offered a similar workshop for Brick and Mortar stores, and have added this additional training day to better support those doing parties.

Will Success Systems Have a Get Together? +

Yes! We will ALWAYS have a time and space to get together at events!

For this event, we have partnered up with The Social Stockroom (you do not need to shop with them) for a FUN ONLY evening. There will not be vendors set up at this event, it's a social hang out in a great location with food, snacks and the chance to connect!

Details coming soon!

Dress Code and the Afterhours Party? +

Dress code is up to you! But we would roll with Business Casual just so you are putting your best foot forward, plus you want photos to look good so you can use them and share them later!

Jeans are totally okay, and you'll see plenty of people in "every day wear" so our advice, be comfortable, brush your hair, slap on some make up, and look presentable, but stay comfy (without wearing sweats) and wear what makes you feel good!

MUST HAVES:

  • Comfortable Shoes
  • Bag with room for note pad or tech, pens, samples, a water bottle, charging cords

For the Afterhours party, it's a chance to "look nice" but you don't have to go all out. Cute bottoms and top with fun accessories, a fun dress, skirt and top, think "going out" attire, not formal wear.

What Food is Provided? +

Lunch will be provided each day

What is the In Home Party Workshop? +

This is a totally separate WORKSHOP, and requires a separate registeration (there will also be Mimosa's and it's in a REALLY cool space, designed to give us the party experience too 🥂)

This is a NEW event, so we don't have any "insider" information to provide, but typically, you can expect Stimulate events to be value packed. They don't half ass shit.


FROM STIMULATE:

Join us at Nashville’s iconic Graduate Hotel for a four-hour, power-packed workshop designed exclusively for home party operators and mobile retail professionals within the sexual wellness and adult retail space. Hosted at the glamorous White Limozeen rooftop restaurant, this event blends education, inspiration, and celebration—complete with a curated brunch, gorgeous views, vendor discovery and a vibrant atmosphere that feels like a party you won’t want to leave.

Tailored to the unique needs of on-the-go entrepreneurs, this workshop delivers real-world strategies to help you strengthen your business presence, drive sales, and create unforgettable experiences wherever you go. You’ll learn directly from experts and peers who understand what it takes to build a thriving mobile retail business in today’s dynamic market.

Through engaging discussions, actionable exercises, vendor-led education and peer-to-peer collaboration, attendees will gain tools and insights to elevate:

  • Event planning and mobile merchandising strategies
  • Customer engagement and loyalty-building techniques
  • Team motivation and leadership for independent sellers
  • Social selling and digital marketing that converts
  • Profitability through smarter inventory management and upselling
What is the Awards Show? +

Just like many of us appreciated being recognized for our work in our businesses, other businesses do the same! This event show is completely optional, and it's a way for the Show to recognize Brands, Business Services, Podcasts, Sex Educators, Medical Professionals and more.

There is an additional fee to attend this event, and it's completely up to you whether or not you want to check it out. It's
new this year, so we don't have any insights for you, but you can check out more details here